消费扶贫中直播带货的研究摘要消费扶贫的实质是消除阻碍贫穷地区生产和销售商品服务的障碍，当今社会的互联网技术日益发达，多方人士借助互联网平台通过直播带货的方式为贫困地区的产品进行脱销，一方面在给消费者带来优惠产品的同时，另一方面，还能够通过购买当地的产品进而为当地带来经济的增长。因此，这种方式也是进行消费扶贫的主要途径。当前，通过直播带货在贫困地区推广产品和服务的这一新型消费模式，在扶贫中取得了良好的效果。鼓励社会各界通过消费为扶贫做出积极努力和贡献。“商品直播+消费扶贫”的模式，借助网络直播信息流，采用生产和销售来自贫困地区农产品的新模式，不仅减轻了分配问题，同时也为其他社会主体参与消费扶贫提供了便捷的扶贫渠道和可接受的选择。本文通过分析在科技如此发达的当今社会，直播带货在消费性扶贫中的现状，探讨直播直播在消费性扶贫中的作用和存在的问题。关键词：直播带货，消费扶贫，农产品IAbstractTheessenceofpovertyalleviationbyconsumptionistoeliminatebarriersthathindertheproductionandsaleofgoodsandservicesinpoorareas.Intoday'ssociety,Internettechnologyisbecomingmoreandmoredeveloped.ManypeopleusetheInternetplatformtosellproductsinpoorareasthroughlivebroadcast.Ontheonehand,itisprovidingconsumersWhilebringingpreferentialproducts,ontheotherhand,itcanalsobringlocaleconomicgrowthbypurchasinglocalproducts.Therefore,thismethodisalsothemainwayofpovertyalleviationthroughconsumption.Atpresent,thisnewconsumptionmodelofpromotingproductsandservicesinpoorareasthroughlivebroadcastofgoodshasachievedgoodresultsinpovertyalleviation.Encourageallsectorsofsocietytomakeactiveeffortsandcontributionstopovertyalleviationthroughconsumption.The“commoditylivebroadcast+consumptionpovertyalleviation”model,withthehelpoflivewebcastinformationflow,adoptsanewmodelofproducingandsellingagriculturalproductsfrompoorareas,whichnotonlyalleviatesthedistributionproblem,butalsoprovidesconvenientpovertyalleviationchannelsandchannelsforothersocialentitiestoparticipateinconsumptionpovertyalleviation.Acceptablechoice.Byanalyzingthecurrentsituationoflivebroadcastandgoodsinconsumptionpovertyalleviationintoday'ssocietywithsuchadvancedtechnology,thispaperdiscussestheroleandexistingproblemsoflivebroadcastinconsumptionpovertyalleviation.Keywords:Livewithgoods,consumptionpovertyalleviation,agriculturalproductII目录第一章绪论.....................................................................................................11.1研究背景与问题..............................................................................................11.2文献综述..........................................................................................................21.3研究方法..........................................................................................................4第二章直播带货现状.....................................................................................52.1多元化主体......................................................................................................52.2国家政策的支持..............................................................................................52.3高效推销..........................................................................................................6第三章消费扶贫中直播带货的作用.............................................................73.1促进经济多元化..............................................................................................73.2优化产业结构....................
