1题目新零售百货销售模式分析——以三福百货为例摘要2016年10月的阿里云栖大会上，马云首次提出新零售的概念以及未来发展走向，未来的零售业必定能够突破传统零售业在分销服务上的局限性，实现互联网络、物流、信息的一体化链接。，他在演讲中说：“电子电商继续发展下去，在未来二十年的时间内，会被新的概念所替代，这一概念就是新零售”，他表示电商走到线下是必然的趋势，线上、线下和物流三者结合，即代表新零售的诞生。基于这种背景，本文在对新零售行业近几年发展的基础上，以三福百货为例，通过相关理论和资料研究，重新对三福百货的经营方式进行了定义，通过对三福百货的销售模式和渠道的分析，得出影响三福百货发展的主要因素，并对其优劣势进行分析，提出合理化建议。在对三福百货进行分析的过程中，可以看出新零售使得连锁零售行业核心竞争力提高并实现可持续发展，同时改变传统零售的单向产业链、消费观念、引领消费层次，完善消费过程。关键词：新零售；服务；影响因素；对策分析1ABSTRACTAlibabafounderMaYunsummarizedandlookedforwardtothedevelopmentofretailindustryatthe2016YunqiConference,andputforwardtheconceptofnewretailandthefuturedevelopmenttrendforthefirsttime.ThefutureretailindustrywillbeabletobreakthroughthelimitationsoftraditionalretailindistributionservicesandrealizetheintegrationofInternet,logisticsandinformation.Basedonthisbackground,onthebasisofthedevelopmentofthenewretailindustryinrecentyears,takingSanfuDepartmentStoreasanexample,throughtherelevanttheoryanddataresearch,thispaperredefinesthemanagementmodeofSanfuDepartmentStore.ThroughtheanalysisofthesalesmodeandchannelofSanfuDepartmentStore,themainfactorsaffectingthedevelopmentofSanfuDepartmentStoreareobtainedFactors,anditsadvantagesanddisadvantagesoftheanalysis,putforwardreasonablesuggestions.IntheprocessofanalyzingSanfuDepartmentStore,wecanseethatthenewretailmakesthecorecompetitivenessofchainretailindustryimproveandrealizesustainabledevelopment,atthesametime,itchangestheone-wayindustrialchainoftraditionalretail,consumptionconcept,leadingtheconsumptionlevel,andperfectingtheconsumptionprocess.Keywords:Service;InfluencingFactors;CountermeasureAnalysi2目录摘要...............................................................................................................................................................ABSTRACT......................................................................................................................................................引言...................................................................................................................................................................1绪论................................................................................................................................................................1.1研究背景.............................................................................................................................................1.2研究意义.............................................................................................................................................1.3文献综述.............................................................................................................................................1.3.1国外文献综述..................................................................................................................................1.3.2国内文献综述.......................................................................
