新媒体时代下江阴市旅游市场营销创新及问题研究 旅游管理专业VIP免费

I新媒体时代下江阴市旅游市场营销创新及问题研究本文的目的在于根据“江阴市景区为例”分析利用“新媒体”这一新颖的传播载体上对旅游市场的影响，探讨相关影响因素，同时提出有利于营销工作开展的有效意见，如对新媒体的多元化宣传渠道开拓、让新媒体短视频与其他媒体建立密切合作关系、对新媒体短视频加大监管力度等等。笔者希望所提意见能够推动江阴景区旅游营销工作的开展，帮助其树立良好城市旅游形象，进一步强化城市竞争力，开辟城市旅游传播新路径。关键词：旅游市场新媒体营销创新问题研究IIResearchontheinnovationandproblemsofJiangyintourismmarketinginthenewmediaeraThepurposeofthisarticleistoanalyzetheimpactoftheuseof"newmedia"asanovelcommunicationcarrieronthetourismmarketbasedonthe"ScenicAreaofJiangyinCityasanExample",discussrelevantinfluencingfactors,andputforwardeffectiveopinionsthatareconducivetothedevelopmentofmarketingwork,suchasnewmedia.Thedevelopmentofdiversifiedpublicitychannelsforthemedia,theestablishmentofclosecooperationbetweennewmediashortvideosandothermedia,andincreasedsupervisionofnewmediashortvideos.TheauthorhopesthatthesuggestionsmadecanpromotethedevelopmentoftourismmarketinginJiangyinscenicspots,helpthemestablishagoodurbantourismimage,furtherstrengthenthecity'scompetitiveness,andopenupanewpathforurbantourismcommunication.KeyWords：Tourismmarket；newmedia；MarketingInnovation；Problemresearch1目录1.绪论...........................................................11.1研究背景................................................................................................................................................11.1.1传统媒体对江阴市的宣传..............................................11.1.2旅游营销受到了互联网的剧烈冲击......................................11.1.3江阴市景区旅游可持续发展的现实需求..................................21.2研究目的及意义...................................................................................................................................21.3.研究内容及方法...............................................................................................................................31.3.1.研究内容..........................................................31.3.2.研究方法..........................................................31.4创新点.....................................................................................................................................................32.概念界定与理论基础.........................................................................................................................52.1概念界定................................................................................................................................................52.1.1新媒体..............................................................52.1.2新媒体营销.........................................................52.1.3旅游新媒体营销.....................................................62.2相关理论基础.......................................................................................................................................82.2.1旅游市场营销理论...................................................82.2.2整合营销理论.......................................................92.2.3城市旅游营销........................................................92.2.4可持续发展理论......................................................93.江阴市景区旅游市...