中国文化贸易国际竞争力比较分析 工商管理专业VIP免费

摘要中国文化贸易国际竞争力研究分析摘要经济全球化进程不断深入，文化产业已成为席卷全球的浪潮。其中，以中国和日本韩国为核心的亚洲地区发展最有活力。中国文化产业在面临历史巨大机遇的同时，也面临着激烈的竞争。在此背景下，我国文化产业必须通过分析我国文化贸易的竞争力，克服自身存在的问题，增强我国文化贸易的国际竞争力。本文从中国的文化贸易竞争力方面着手进行研究，根据相关的研究总结，找寻出有效的策略及建议。关键词：文化贸易；贸易竞争力；中国；IAbstractResearchandAnalysisofChina'sInternationalCompetitivenessinCulturalTradeAbstractWiththedeepeningofeconomicglobalization,culturalindustryhasbecomeaglobalwave.Amongthem,Asia,withChina,JapanandSouthKoreaasthecore,hasthemostdynamicdevelopment.China'sculturalindustryisfacingbothgreathistoricalopportunitiesandfiercecompetition.Underthisbackground,China'sculturalindustrymustovercomeitsownproblemsandenhancetheinternationalcompetitivenessofChina'sculturaltradebyanalyzingitscompetitiveness.ThispaperstartswiththeresearchandanalysisofChina'sculturaltradecompetitiveness,andaccordingtotherelevantresearchsummary,findsoutthestrategiesandsuggestionstoeffectivelyenhanceChina'sculturaltradecompetitiveness.Keywords:CulturalIndustries;TradeCompetitiveness;China;II目录目录摘要.................................................................................................................................IAbstract..........................................................................................................................II第一章绪论..................................................................................................................11.1选题背景与意义..................................................................................................11.2文献综述..............................................................................................................21.3研究方法与创新点..............................................................................................3第二章中国文化贸易现状..........................................................................................52.1中国文化贸易规模..............................................................................................52.2中国文化贸易结构..............................................................................................72.3中国文化贸易对象..............................................................................................7第三章中国文化贸易竞争力分析..............................................................................93.1TC指数................................................................................................................93.2RCA指数.............................................................................................................9第四章我国文化贸易存在的问题............................................................................114.1贸易结构合理性有待改善................................................................................114.2文化产业链缺乏连接性....................................................................................124.3高附加值行业缺乏品牌影响力........................................................................124.4文化贸易主要对象国市场竞争愈发激烈........................................................12第五章提高我国文化贸易竞争力的发展策略.........................