美甲行业O2O商业模式研究——以河狸家为例摘要本文从商业模式的理论开始，逐步梳理了商业模式的含义和构成，O2O商业模式的含义、构成和特点等一系列基础理论，将理论做为整篇文章研究的理论基础和研究标准。通过对美甲行业的市场规模和竞争现状进行分析，并对美甲行业传统的商业模式进行了研究，发现了美甲行业传统商业模式的规律，为美甲行业O2O模式的研究打下了基础。河狸家是美甲行业的一家企业，通过以河狸家为例研究了美甲行业O2O的商业模式，并对其商业模式的核心方面：价值主张、运营模式、盈利模式、竞争模式等方面深入研究后，进一步探寻了O2O这一商业模式的本质、规律、应用以及对创业者的借鉴意义，同时还引导笔者研究商业背后的本质和规律。最终发现商业的本身是用产品和服务满足人的欲望和需求，以及从当下满足这些需求的行业中寻找不足之处，通过改善不足进一步满足需求而创造价值。在移动互联网时代，O2O这一商业模式也遵循这样的规律。互联网和手机APP都是满足这一规律的工具，而O2O商业模式本身也是商业规律在移动互联时代的表现形式。O2O这一模式的本质是“线上交易的本地化生活服务”，把“本地”和“生活服务”多维度的拆分重组后与“互联网”结合可形成更多的商业价值，创业者从中找到更多满足消费者需求的机会，实现自身和企业的价值。关键词：商业模式；O2O；美甲；河狸家；创业NailIndustryResearchBusinessModelsO2O——ACaseStudyinbeaverhomeABSTRACTFromthetheoryofthebusinessmodel,graduallysortoutthemeaningofthebusinessmodelandstructure,meaningO2Obusinessmodel,compositionandcharacteristicsofaseriesofbasictheory,thetheoryasthetheoreticalfoundationandresearchstandardsentirearticleresearch.Throughthescaleandcompetitivemarketsituationnailindustryisanalyzed,andthenailindustry,thetraditionalbusinessmodelhasbeenstudiedandfoundthatthelawsofthenailindustry'straditionalbusinessmodelforthestudyofthenailindustryO2Omodeofthefoundation.Beaverhomenailindustryisabusiness,home,forexamplebybeaverstudiedO2Onailindustry'sbusinessmodel,anditscoreaspectsofthebusinessmodel:thevalueproposition,businessmodel,profitmodel,competitivemodeandotheraspectsofin-depthstudyafterfurtherexplorethenatureofthisbusinessmodelO2O,laws,applicationsandreferenceforentrepreneurs,butalsotoguidethenatureandlawsoftheauthorbehindtheresearchbusiness.Commercialeventuallyfounditselfsatisfypeople'sdesiresandneedswithproductsandservices,andtomeetthoseneedsintheindustrylookingfordeficienciesfromthepresent,tofurthermeettheneedscreatedbythelackofimprovementinvalue.InthemobileInternetera,O2Othisbusinessmodelalsofollowthisrule.InternetandmobilephonesaretomeetthislawAPPtool,O2ObusinessmodelitselfiscommerciallawmanifestationinthemobileInternetera.O2Oessenceofthismodelisthe"Localizationoflifeservicesonlinetransactions,"afterthe"local"and"lifeservices"multi-dimensionalsplitreorganizationandthe"Internet"combinetoformmorebusinessvaluefromentrepreneursfindmoreopportunitiestomeetconsumerdemand,andachievetheircorporatevalue.KEYWORDS:BusinessModel,O2O,Beaverfamilyle,Entrepreneurship目录引言........................................................................................................1第一章章标题一....................................................................................2第一节节标题一....................................................................................................2一、正文一级标题一..............................................2二、正文二级标题二..............................................2第二节节标题二.............................................................................
