舟山新区背景下国际海洋旅游发展策略摘要海洋，因其特殊的魅力和意义吸引着人类。随着传陆地旅游的发展，人们求新、求异、求奇思想的要求，使得海洋旅游得到了迅猛的发展，走向美丽的海岛和有着阳光、沙滩的地方已经被人们向往、渴望。在这种背景下，海洋旅游已经成为新时期旅游发展的主旋律。本文在阐述海洋旅游基本理论的基础上，充分地分析了海洋旅游的研究意义以及研究思路，结合旅游资源与开发、旅游业市场营销、旅游资源规划与开发等专业知识的基础上，探讨了舟山海洋旅游开发的可行性，并且指出舟山旅游的发展问题，对舟山海洋开发提出了开发策略，开发设计出了一系列相关的海洋旅游产品，为浙江舟山的旅游发展提供了参考思路。关键词：浙江舟山海洋旅游开发策略IOceantourismdevelopmentstrategyofZhoushanZhejiangprovinceAbstract:Humanbeingsareattrackedbytheseaofherpeculiarfascinationalltheway.Withthedevelopementofthelandtravel，thepursuitoftheinnovation，thedifferencesandthespecialityofthehumanmakesthemarinetourismrisingrapidly.Peoplearedreamingofthehighislandandtheplaceswherethereisthethesunshineandthebeaches.Withthatbackground，themarinetourismhasbecomethethemeofthenewperiodofthetouristindustry.Onthebasisofthefundamentaltheory，thisthesisanalyzedtheacadamicsignificanceandtheacademicmethodologeofthemarinetourismsufficiently.Bythecombinationofthedomainknowledgeofthetourismresourcesanddevelopment，thetourismmarketingandthetourismresourcesplanninganddevelopment，thepaperresearchedthefeasibilityofthemarinetourismofZhouShanandpointedoutitsdevelopmentissuesandstrategies.ItalsoappliedtheinnovationofaseriesoftourismproductsandthethereferenceideasforthetourismdevelopmentofZhouShan.Keywords:ZhejiangZhoushanOceantourismDevelopmentstrategyII目录第1章前言........................................................11.1选题背景及研究意义............................................11.1.1选题背景..................................................11.1.2研究意义..................................................11.2研究思路与研究内容............................................21.2.1研究思路..................................................21.2.2研究内容..................................................3第2章海洋旅游综述.................................................42.1海洋旅游的概念................................................42.2海洋旅游资源的分类............................................42.3海洋旅游的特点................................................52.4国内外海洋旅游开发成功案例....................................62.4.1国外成功案例..............................................62.4.2国内成功案例..............................................7第3章舟山旅游区概况...............................................83.1地理交通......................................................83.2资源条件......................................................83.3市场条件.....................................................103.4存在问题.....................................................10第4章舟山发展海洋旅游的策略......................................134.1开发原则及指导思想..........................................134.1.1开发原则.................................................134.1.2指导思想.................................................134.2开发思路与总体布局...........................................144.2.1开发思路.................................................144.2.2总体布局.................................................154.3海洋旅游产品的开...
