目录摘要…………………………………………………………………………………………………1Abstract:……………………………………………………………………………………………1一、相关概念界定和国内外相关研究综述..........................................2（一）相关概念界定........................................................2（二）国内外相关研究综述..................................................2二、跨境电商与传统贸易的应用..................................................2（一）跨境电商的发展现状..................................................21.交易规模不断壮大，占比持续上升......................................22.出口发展迅速，进口占比平稳上升......................................33.以B2B为主，B2C模式逐渐兴起........................................3（二）传统贸易的发展弊端..................................................41.销售流程繁琐........................................................42.营销推广成本高昂....................................................4（三）跨境电商在传统贸易中的应用现状......................................41.自主选择合适的跨境电商平台..........................................42.充分利用SNS社交网站推广............................................43.尝试设立本企业的外文官网............................................44.终端消费者成为主导..................................................4三、跨境电商对传统贸易的影响..................................................4（一）对经营主体和客体的影响..............................................5（二）对营销方式的影响....................................................5（三）对管理方式的影响....................................................5（四）对成交方式的影响....................................................5（五）对监管方式的影响....................................................5（六）对传统贸易市场的影响................................................5四、跨境电商在传统贸易应用中存在的问题分析....................................6（一）市场监管体系存在缺陷................................................6（二）企业缺乏自主品牌意识................................................6（三）物流业及通关服务急需改善............................................6（四）信用不足............................................................7（五）专业人才缺乏........................................................7五、政策与建议................................................................7（一）发挥政府的规划和指导作用............................................7（二）制定统一的质控标准..................................................7（三）大力发展物流........................................................8（四）简化通关流程........................................................8（五）完善全社会的诚信制度................................................8（六）注重培养专业人才....................................................8结论..........................................................................9注释.........................................................................10参考文献.....................................................................11跨境电商对传统贸易的影响分析专业班级姓名指导老师摘要：在互联网不断发展的背景下，跨境电商与随着不断的向前发展，使得传统贸易更多的选择使用跨境电商来进行发展，同时跨境电商在进出口贸易中占据了主体的地位。本文中根据我国跨境电商和传统贸易的实际发展情况以...
