产品平台商业计划书变更记录版本号修改点说明变更人存放位置审批人审批日期修改点说明的内容有如下几种：创建、修改（+修改说明）、删除（+删除说明）目录1文档介绍..............................................................................11.1文档目的.........................................................................11.2文档范围.........................................................................11.3读者对象.........................................................................11.4参考文献.........................................................................11.5术语与缩写解释...................................................................12产品介绍..............................................................................22.1产品定义.........................................................................22.2产品开发背景及必要性.............................................................22.3产品主要功能和特色...............................................................22.4产品范围.........................................................................23市场概述..............................................................................23.1业务需求.........................................................................23.2市场规模与前景...................................................................34产品发展目标..........................................................................35产品技术方案..........................................................................35.1产品体系结构.....................................................................35.2关键技术.........................................................................36产品优缺点分析........................................................................37Make-or-Buy决策.......................................................................38项目估计..............................................................................48.1项目团队.........................................................................48.2软件硬件资源估计.................................................................48.3成本估计.........................................................................48.4进度表...........................................................................59市场营销方案..........................................................................59.1产品盈利模式和销售目标...........................................................59.2市场推广方式.....................................................................59.3销售方式和渠道...................................................................510成本效益分析..........................................................................611立项计划..............................................................................611.1项目核心组.......................................................................611.2立项任务.........................................................................611.3立项成本估计.....................................................................611.4立项进度表.......................................................................712总结..................................................................................7附录A.................................................................................
