I互联网+时代我国传统零售业转型升级模式研究——以苏宁云商集团为例摘要：如今,线下零售公司有着发展形式疏漏、缺乏足够的供应量、运营水平低下等显著弊端。在2016年11月时,国务院出台的《关于推动实体零售创新转型的意见》,在深化体系革新、创新发展形式、完成跨界统一、持续加强产品与服务的供应效率与水平等环节进行了有效规划,促使公司进一步调整其运行结构。然而应该怎样完成革新,大部分公司对此还比较模糊。随着互联网+的进一步深化，现代零售企业同样需要进一步实施战略转型，多方位进行调整，以满足瞬息万变的市场。苏宁云商是在这个时代潮流中成功转型的例子，通过对苏宁云商的原始零售业改革更新体系进行具体研究，对苏宁云商在改革过程中所提出的部分最新观念进行诠释，从而为我国原始零售业的其余公司实行改革提供了一定经验。在市场竞争激烈的金融市场中，苏宁云商需要根据自身的情况，重新审视传统零售业转型优劣势，得出一系列与时俱进的决策，有利于进一步完善信息经济下原始零售业的改革分析与如今零售公司的管理概念。同时，对促进我国传统零售业转型升级重要的影响，为尚未转型的传统零售业提供一定的借鉴意义。关键词：互联网+时代；传统零售业；转型升级；苏宁云商AStudyonTheTransformationandUpgradingModeofChina'sI黄羽琪：互联网+时代我国传统零售业转型升级模式研究——以苏宁云商集团为例TraditionalRetailIndustryinTheInternet+EraCaseStudyofSuNingCloudMerchantsGroupAbstract:Atpresent,thereareoutstandingproblemsinthedevelopmentofentityretailenterprises,suchasextensivedevelopmentmode,insufficienteffectivesupply,andlowoperationalefficiency.InNovember2016,theStateCouncilissuedtheopinionsonpromotingInnovationandTransformationofentityRetailinordertospeedupstructuraladjustment,innovatethemodeofdevelopment,realizecross-borderintegration,constantlyimprovethesupplycapacityandefficiencyofgoodsandservicestomakethedeployment,leadingenterprisestocarryonthetransformationofbusinessmodel.However,howtoimplementthetransformation,manyenterprisesarenotclear.WiththefurtherdeepeningoftheInternet,modernretailenterprisesalsoneedtofurtherimplementthestrategictransformation,multi-dimensionaladjustmenttomeettherapidchangeofthecityField.BasedonthedetailedanalysisofSuNing'straditionalretailtradetransformationandupgradingmode,thispaperdescribessomenewideasofSuNingcloudmerchantsintheprocessoftransformation,soastoguidethedirectionofothertraditionalretailenterprisesinChina,andinthefinancialmarketwithfiercecompetitioninthemarket,SuNing'scloudmerchantsneedtore-examinetheadvantagesanddisadvantagesofthetransformationoftraditionalretailingaccordingtotheirownsituation,andcomeupwithaseriesofdecisionsthatkeeppacewiththetimes.TheresearchonthetransformationoftraditionalretailinginInterneteconomyandthepromotionofthemanagementtheoryofmodernretailenterpriseshascertainpositivesignificance.Atthesametime,ithasanimportantinfluenceonpromotingthetransformationandupgradingofthetraditionalretailtradeinourcountry,andprovidesforthetraditionalretailtradewhichhasnotyetcertainreferencesignificance.Keywords:InternetAge；traditionalRetailIndustry；Transformationandupgrading；SuNingCloudMerchantsΙΙⅢ目录摘要·······························································Error:ReferencesourcenotfoundAbstract····························································Error:Referencesourcenotfound1绪论.........................................................................................
