第1页共43页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共43页天津金地国际广场项目产品建议书金地（集团）天津房地产开发有限公司营销部2009年10月第2页共43页第1页共43页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共43页目录一、区域市场分析..........................................................................................................................41、项目周边片区城市定位大幅提升.....................................................................................42、天津市中心城区商品房供应严重不足.............................................................................42.1土地市场.....................................................................................................................42.2房地产市场.................................................................................................................52.3市区别墅市场............................................................................................................52.4市区高端公寓市场.....................................................................................................62.5小结.............................................................................................................................6二、客户分析..................................................................................................................................61、天津高端客户分布特征.....................................................................................................62、天津外来人口外来数量多年纪轻素质高.........................................................................73、本项目的客户定位............................................................................................................8三、住宅部分项目定位................................................................................................................101、本项目规划条件概述.......................................................................................................102、地块价值分析...................................................................................................................113、市场定位...........................................................................................................................114、产品定位..........................................................................................................................124.1项目规划原则...........................................................................................................124.2别墅部分总体规划形式...........................................................................................134.3别墅户型面积区间...................................................................................................134.4别墅部分户型设计要求...........................................................................................144.5停车方式及车位配比...............................................................................................154.6采暖及制冷..............................................................................................................154.7高层户型建议...........................................................................................................154.8会所...................................................
