第1页共14页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共14页课题名称：潮汕地区果酒行业调查分析队长:林晓岚班级:05国际商务(1)班团队成员：林晓岚马思琦目录1调研方案················································································11.1调查背景·········································································11.2调查目的·········································································21.3调查时间与地点································································21.4研究方法·········································································21.5工作进度·········································································22调研成果················································································22.1营销环境分析···································································22.1.1我国酒类行业概况及果酒市场前景·································32.1.2潮汕地区果酒行业发展概况..........................................................32.1.2.1潮汕地区的水果种植与产业供应·························32.1.2.2潮汕地区果酒企业发展情况·······························3第2页共14页第1页共14页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共14页2.1.3SWOT分析·······························································42.2企业管理者对企业未来的展望·············································92.3关于潮汕地区果酒企业发展的建议·······································103附件及附表············································································113.1汕头市雅园酿酒有限公司资料...........................................................113.2汕头市荔宝酿酒有限公司资料...........................................................113.3调研日记................................................................................................124参考文献··············································································14潮汕地区果酒行业调查分析1调研方案1.1调查背景果酒，是继白酒、黄酒、啤酒、葡萄酒之后兴起的一种新的时尚酒饮品；传统上人们把葡萄以外的水果制成的酒统称为果酒。近几年，随着我国经济的快速发展，人民生活水平和质量有了显著的提高，消费观念和饮酒习惯有了较大的改变，对健康、时尚的追求进一步提高，果酒尤其是干型果酒的消费量在逐年提高，新型的干型果酒孕育着无限商机，果酒，已成为酒类市场上一道亮丽的风景线。改革开放以来，各种酒类产品如雨后春笋，民...
