第1页共23页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第1页共23页物流英语课文内容精讲串讲笔记课文内容精讲Unit1GeneralIntroductiontoLogisticsModernlogisticsisrelatedtotheeffectiveandefficientflowofmaterialsandinformationthatareofvitalimportancetocustomersandclientsinvarioussectorsoftheeconomicsociety,whichmayincludebutbynomeansislimitedto:packaging,warehousing,materialhandling,inventory,transport,forecasting,strategicplanningandcustomerservice.现代物流与物资及信息的及时有效流动相关,而物资和信息的及时有效流动对经济社会的不同领域的顾客和客户有着极其重要的意义。现代物流包括但不限于下列方面:包装,仓储,材料搬运,存货,运输,预测,战略规划,客户服务。Logisticsisthatpartofthesupplychainprocessthatplans,implementsandcontrolstheefficient,effectiveflowandstorageofgoods,serviceandrelatedinformationfromthepointoforigintothepointofconsumptiontomeetcustomers’requirements.物流是供应链的一部分,计划、执行和控制产品、服务及相关信息从原产地到消费地的及时有效流动和存储以满足客户要求。课文内容精讲Unit2AnImportantFactorItisuniversallyacknowledgedthatproductsareoftwokinds,productsforcustomersandproductsforindustrialuse.就产品而言,普遍认为有两类,一类是消费类产品,另一类是工业用途产品。Consumerproductsarethosethataredirectedtoultimateconsumers.Accordingtothethreedifferentwaysinwhichconsumersselectgoodsandservicesandwheretheybuythem,consumerproductscanbeputintothreecategories:convenienceproducts,shoppingproducts,andspecialtyproducts.消费类产品是指直接面对终端消费者的产品。根据消费者挑选产品和服务的三种不同方式以及从哪里购买这些产品,消费品可分为便利型产品,购买型产品和特殊产品三种。Convenienceproductsarethosegoodsandservicesthatconsumerspurchasefrequently,immediately,andwithlittlecomparativeshopping.便利型产品是指消费者需要经常、及时购买并且不十分需要比较差价的产品和服务。Shoppingproductsarethoseforwhichconsumersarewillingtoseekandcompare:comparinginmanylocationstheprice,quality,andperformance,andmakingapurchaseonlyaftercarefuldeliberation.购买型产品是消费者愿意到处寻寻觅觅,比较价格、质量和性能,三思之后才作出购买决定的产品。Specialtyproductsarethoseforwhichbuyersarewillingtoexpendasubstantial第2页共23页第1页共23页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第2页共23页effortandoftentowaitasignificantamountoftimeinordertoacquirethem.特殊产品是指买家愿意花费大量精力并为了获得它们可以忍受很长的等待时间的产品。The80/20conceptisderivedfromthefactthatthebulkofthesalesaregeneratedfromrelativelyfewproductsintheproductline.Thissimplymeans80percentofafirm’ssalesaregeneratedby20percentoftheproductlineitems.Anexact8020ratioisrarelyobserved,butthedisproportionalitybetweensalesandthenumberofitemsisgenerallytrue.8020概念是说销售量中的大部分来自生产线上种类相对少的产品。也就是说,公司销售量的80%是由20%的产品实现的。精确的8020比例是很难达到的,但是销售量和产品种类数目间的不一致一般是存在的。Itisreasonablyexpectedthatthevolumesofcargoflowinanygivenfirmvarydependingonhowsuccessfultheirsalesare.Atanypointintime,thereexistsaproductphenomenoncalledthe8020curve,aparticularlyvaluableconceptforlogisticsplanning.任何公司的货物流量都应该根据销售量的大小来决定,这是合理的。在任何时候,产品都存在着8020曲线现象,这是物流计划中非常有价值的概念。课文内容精讲Unit3TransportationTransportationisavitalcomponentinthedesignandmanagementoflogisticssystems.Itmayaccountforoneth...