三网融合下的电信市场竞争策略分析中文摘要“三网融合”是社会各界多年来一直关注的一个焦点和热点。以三大业务业分割三大市场的时代已经结束，“三网融合”已成为信息业发展的重要大趋势。电信市场与一般市场相比，有许多自身独有的特点。只有掌握它们，才能更好地开展市场营销活动、制定市场营销策略。随着全球经济一体化的发展和中国的加入WTO，中国电信市场正在处于一个转型阶段，在国外跨国电信公司正式步入中国电信市场之前，国内的主要电信运营商开展了积极的竞争，来扩大自己的客户群，增加自己的市场优势和企业竞争力，来适应消费者日益增长的信息消费需求和即将来临的更加严酷的国际竞争的需要。在这过程中难免出现一些不正当竞争和恶性竞争，本文主要对移动通信市场上两大运营商的竞争策略进行分析，以不正当竞争的行为判断标准来界定某些竞争策略是否为不正当竞争。最后，对当前电信业竞争中存在的一些问题进行了分析。关键字：三网融合，竞争策略，不正当竞争AbstractTheconvergenceofthreenetshasalwaysbeenafocusandhotspotconcernedbythepublic.Theeraofdividingthreemarketsbythreemainbusinesseshasended,theconvergenceofthreenetshasbecomeabigtrendofITdevelopment.Comparedwiththegeneralmarket,thetelecommunicationmarkethasmanyspecialcharacteristics.Inordertoexpandthemarketormakestrategyofmarketing,youshouldmasterthem.AlongwiththedevelopmentoftheworldeconomicandtheentrytoWTO,Chinesetelecommunicationisbeingplacedinthestageofatransformation.BeforethemultinationaltelecommunicationcompanycomeintotheChinesetelecommunicationmarket,thelocalandmaintelecommunicationcompanyimplementedpositivecompetitionforincreasingtheirsubscribers,marketadvantageandenterprisecompetitionabilityinordertoadapttotheincreasingconsumptionneedandthedemandofthemuchmoreharshinternationalcompetitioncominginthenearfuture.Duringthisprocessunfairandmaligncompetitionisunavoidable.Thistextmainlyanalyzedthecompetitionstrategyofthetwobigoperatorsinmobilecommunicationmarketanddefinedwhethersomecompetitionstrategyisunfaircompetitionwiththejudgmentstandardoftheunfaircompetitionbehavior.Finally,weanalyzedsomeproblemsincompetitionofcurrenttelecommunicationindustry.KeyWords：convergenceofthreenets，Competitionstrategy，unfaircompetition目录目录.................................................................................................................................................................2第一章、三网融合下我国电信市场概况.....................................................................................................1第一节、三网融合的概念剖析.............................................................................................................1一、三网融合的历史背景分析.............................................................................................1二、三网融合的内涵诠释.............................................................................................................2第二节、我国电信市场的特点分析.....................................................................................................3一、传统电信市场特点分析.........................................................................................................3二、三网融合趋势下电信市场环境分析.....................................................................................4第二章、当前电信市场竞争策略分析.........................................................................................................7一、电信市场的主要竞争策略........................................
