工程经济学课程设计秦皇岛市开发区第二中学XX玩具店建设项目可行性研究报告撰写人:指导老师:年月日1第2页共32页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第2页共32页目录一、项目背景.......................................................................................................31.1项目背景.........................................................................................................31.2项目兴建理由.................................................................................................31.2.1项目层次分析..............................................................................................31.2.2国民经济层次分析......................................................................................41.3项目预期目标.................................................................................................41.3.1项目建设内容..............................................................................................41.3.2项目建设规模..............................................................................................41.3.3产品种类及价位档次..................................................................................51.4项目建设条件.................................................................................................51.4.1市场条件......................................................................................................51.4.2资源和环境条件..........................................................................................51.4.3技术条件......................................................................................................51.4.4资金条件......................................................................................................61.4.5社会条件......................................................................................................61.4.6施工条件......................................................................................................61.4.7法律条件......................................................................................................61.5项目建设的必要性.........................................................................................6二、市场预测.......................................................................................................72.1市场现状调查.................................................................................................72.2目标市场.........................................................................................................72.3产品供应与需求预测.....................................................................................82.4产品价格预测.................................................................................................82.5市场竞争力分析.............................................................................................82.6市场优势分析.................................................................................................82.7市场风险分析.................................................................................................9三、项目建设方案...............................................................................................93.1项目名称.........................................................................................