目录第一章总论………………………………………………………………………………61.1项目概要........................................................61.1.1项目单位基本情况...............................................61.1.2项目建设内容...................................................61.1.4项目建设方案...................................................61.1.5投资概算及资金来源.............................................71.1.6主要技术经济指标...............................................71.2可行性研究报告编制依据.........................................81.3综合评价.......................................................9第二章项目背景及建设的必要性……………………………………………………112.1项目建设背景...................................................112.2项目建设的必要性...............................................122.2.1是西部大开发和新疆发展特色农业的需要..........................122.2.2是县域经济发展、产业结构调整和职工收入提高的需要..............132.2.3是农场产业结构调整和生态环境建设的需要........................13第三章建设条件……………………………………………………………………143.1项目区概况.....................................................143.2水文气象.......................................................143.3水资源..........................................................153.4自然灾害........................................................153.5人口及劳动力...................................................153.6土地利用状况....................................................163.7水利设施.......................................................163.8交通与电力......................................................16第四章项目单位基本情况……………………………………………………………164.1概况...........................................................164.2财务状况........................................................174.3法人代表基本情况...............................................17第五章市场分析与销售方案…………………………………………………………185.1市场分析.......................................................185.1.1项目产品市场供求现状........................................185.1.2市场前景分析..................................................185.2销售策略、方案和营销模式.......................................185.2.1营销策略和营销模式............................................185.2.2营销队伍和营销网络建设........................................195.3市场风险分析..................................................20第六章项目建设方案……………………………………………………………………206.1建设任务和建设规模..............................................206.1.1建设任务......................................................206.1.2建筑规模：....................................................206.2项目规划和布局..................................................206.2.1布置方案原则：................................................206.2.2总平面布置方案：..............................................216.3生产技术方案及工艺流程..........................................216.3.1生产技术方案..................................................216.3.2工程方案......................................................246.3.3设备选择......................................................276.3.4质量保障体系建设方案..........................................286.4项目建设标准和具体建设...
