第1页共55页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共55页目录一．制定发展战略的内外部环境分析..........................4（一）外部环境..................................................................................41．社会、政治、经济、技术的环境分析（pest分析）............................................42．房地产市场和设计市场分析.....................................................................................93．行业竞争对手分析...................................................................................................11（二）内部环境................................................................................131．资源评估..................................................................................................................132．经营能力分析...........................................................................................................203．管理情况分析...........................................................................................................23（三）对青岛市建筑设计院的SWOT分析..................................................................................................................................251．SWOT—潜在的关键因素...........................................................................................252．SWOT战略分析..........................................................................................................25（四）环境分析总体结论...............................................28二．宗旨、经营思想和战略目标................................29（一）宗旨.................................................................................................29（二）经营思想................................................................................29（三）战略目标体系................................................................301．长期目标..................................................................................................................302．阶段目标..................................................................................................................31三．企业总体战略........................................................34（一）品牌战略................................................................................341．品牌的打造..............................................................................................................342．品牌经营..................................................................................................................35（二）国际化战略........................................................................351．同国外名牌或知名大院、事务所合作...................................................................35第2页共55页第1页共55页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共55页2．走出国门，抢占发展中国家的设计市场...............................................................36（三）多元产业发展战略...............................................36（四）全员市场和全员经营竞争战略......371．全员市场..................................................................................................................372．全员经营..................................................................................................................37四．企业职能战略......................
