飞语心愿E梦空间飞语心愿应用平台计划书第1页共33页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共33页目录1.场景概述.................................................................11.1基本情况概述....................................................................................................................11.2平台使命............................................................................................................................11.3平台运作理念....................................................................................................................22.商业计划书概要...........................................................22.1价值描述............................................................................................................................22.2平台架构............................................................................................................................22.3盈利模式设计....................................................................................................................32.4目标市场分析....................................................................................................................32.5竞争分析............................................................................................................................32.6市场营销............................................................................................................................42.7财务预测............................................................................................................................42.8风险分析............................................................................................................................43.价值描述.................................................................43.1创意背景............................................................................................................................43.2方案定位............................................................................................................................53.3方案价值............................................................................................................................64.平台架构.................................................................75.盈利模式设计.............................................................96.目标市场分析............................................................117.竞争结构分析............................................................138.市场营销................................................................198.1营销策略..............................................................198.1.1网络策略............................................................................................................198.1.2广告策略..............................................................................................................218.1.3产品策略..............................................................................................................238.1.4定价策略..............................................................................................................238.2销售渠道........................................................................................................................248.2.1...
