目录某家居建材城开业促销思路简析..................................................................................................................3一、促销活动案例介绍（见附件1-10）.....................................................................................................3二、现代商业常用的促销方式......................................................................................................................31、返券：........................................................................................................................................................32、折扣：........................................................................................................................................................33、特价：........................................................................................................................................................34、限定条件优惠：........................................................................................................................................35、限总量优惠：............................................................................................................................................36、限客单量优惠：........................................................................................................................................47、购买超过一定量优惠：............................................................................................................................48、商品碰头分组促销：................................................................................................................................49、捆绑销售：................................................................................................................................................410、消费购买一定额度，可以购买超低价商品:........................................................................................411、买赠促销：..............................................................................................................................................412、有奖销售：..............................................................................................................................................413、商家联盟促销：......................................................................................................................................414、购物送服务：..........................................................................................................................................4三、重点促销活动案例的分析......................................................................................................................51、北京集美家具建材城的促销活动（附件1）...................................................................................52、五金涂料城开业促销内容（附件2）...............................................................................................53、红旗建材市场2004年国庆节促销活动方案（附件3）................................................................54、长沙旺德府七大主材商品特价大促销活动（附件4）...................................................................55、红星美凯龙十一促销活动（附件5）.....................................................................................
