一个优秀的团队汇聚了大家的力量凝结了共同的心血为了心中的梦想电商大赛团结创新我们努力：做得更好绝不放弃目录NO.1食品行业网络市场调查.....................................................................................51网络市场分析目标群体（网民）...............................................................52开拓食品行业网络市场有利条件...............................................................53良品铺子的网络市场调查报告...................................................................6NO.2产品SWOT分析...............................................................................................71竞争对手分析…..........................................................................................7（1）竞争者现状..........................................................................................8（2）竞争者优势与劣势..............................................................................92UC组合的SWOT分析...............................................................................9(1)优势...........................................................................................................9(2)劣势.........................................................................................................9(3)机会.........................................................................................................9(4)风险.......................................................................................................10NO.3良品铺子直销店策划与实施...........................................................................101.店铺介绍...................................................................................................10（1）店铺的定位........................................................................................10（2）经营理念...............................................................................................11（3）店铺文化...............................................................................................112店铺管理......................................................................................................11（1）产品介绍.............................................................................................12（2）店铺装修..............................................................................................13（3）客户关系维护与管理...........................................................................133.营销推广策略及实施..................................................................................14（1）网店销售策略.......................................................................................14(2)网店推广策略......................................................................................15NO.4.主题活动策划与实施........................................................................................161.良品主题视频“难忘的回忆，难忘的情”策划与推广……………………16（1）视频设计思路介绍...............................................................................16(2)良品宣传视频推广..............................................................................17（3）视频营销效果与总结..........................................................................182.校园美食节“我为吃狂”主题活动..........................................................18（1...
