目录电商微信营销前言.........................................................................................................................1第一章电子商务微信营销现状剖析.............................................................................................3微信遭遇转化率与生态隐痛：只拿到半张电商船票...........................................................3第二章电商企业如何做微信营销...............................................................................................112.1商业模型分析：SNS电商的靠谱形态...........................................................................122.2朋友圈电商的形态...........................................................................................................132.3微信朋友圈电商的实操...................................................................................................152.3.1行业选择：............................................................................................................152.3.2运营技巧................................................................................................................162.3.3客户拓展................................................................................................................162.3.4内容分享活动........................................................................................................17第三章电商微信营销实战攻略...................................................................................................183.1电商为什么做微信和如何定位.......................................................................................183.2微信运营团队搭建与考核...............................................................................................193.3微信营销运营：以用户行为与特性为主的全覆盖.......................................................193.4微信营销客户维护与转化率：情感，技巧，有策略...................................................203.4.1进行微信公众账号定位........................................................................................203.4.2做好微信的新老客户分组....................................................................................213.4.3店铺促销活动粉丝主动分享................................................................................213.4.4、利用微信接口.....................................................................................................21附电商微信营销进阶之微信风格...............................................................................................22信息播报型.............................................................................................................................24专业知识型.............................................................................................................................25幽默搞笑型.............................................................................................................................27关怀互动型.............................................................................................................................27文艺小资型.............................................................................................................................29精神情感型...........................................................................................................................
