“登瀛”灵芝胶囊营销策划方案目录第一部分营销诊断........................................................................................................................3一、市场背景..........................................................................................................................3二、产品优势..........................................................................................................................3三、营销状况..........................................................................................................................3第二部分运作方案........................................................................................................................4一、确立营销目标..................................................................................................................4二、明确营销策略..................................................................................................................4第三部分实施方法步骤................................................................................................................5一、成立项目小组..................................................................................................................5二、灵芝产品市场进行充分的市场调研...............................................................................51．竞争对手调查：.........................................................................................................52．产品市场诊断............................................................................................................5三、产品重新定位..................................................................................................................6四、为“登瀛”灵芝胶囊找出目标消费群...........................................................................6五、根据以上的定位和目标消费群体，设置相应的新营销网络：...................................6六、加强销售渠道的管理：...................................................................................................6七、为“登瀛”灵芝胶囊重新设计包装...............................................................................7八、为“登瀛”灵芝胶囊重新定价.......................................................................................7九、塑造企业形象..................................................................................................................8十、加强广告宣传，进行整合传播.......................................................................................81、在对外宣传之前.........................................................................................................82、名牌公关：................................................................................................................83、直接对经销商公关：.................................................................................................84、媒体组合：................................................................................................................95、户外广告....................................................................................................................96、重视公关活动及现场促销.........................................................................................9第一部分营销诊断一、市场背景现代生活节奏加快，精神紧张...
