Page1of2渠道市场营销预算费率总计7502005001,5001,2001,5001,5001,8002,0002,0002,0002,00016,950个人（占销售总额的百分比）110%110%110%110%110%110%110%110%85%85%85%85%555555555555525.0025.0025.0025.0025.0025.0025.0025.0025.0025.0025.0025.00300.00佣金0.10%0.750.200.501.501.201.501.501.802.002.002.002.0016.9525.7525.2025.5026.5026.2026.5026.5026.8027.0027.0027.0027.00316.95直接营销（占销售总额的百分比）100%100%75%40%33%25%20%10%5%5%5%5%电话营销（占直接销售的百分比）100%50%50%50%50%50%50%50%50%50%50%50%331.51.51.51.51.51.51.51.51.51.51.519.50基础设施支持251025102510251025102510210.00佣金0.10%0.750.100.190.300.200.190.150.090.050.050.050.052.16培训251025102510251025102510210.0053.7521.6051.6921.8051.7021.6951.6521.5951.5521.5551.5521.55441.66网络营销（占直接销售的百分比）25%25%25%25%25%25%25%25%25%25%25%25%10.250.250.250.250.250.250.250.250.250.250.250.253.00网站开发（一次性成本）500500.00托管101010101010101010101010120.00支持和维护252550.00535.2510.2510.2510.2510.2510.2510.2510.2510.2510.2535.2510.25673.00直接邮件（占直接销售的百分比）0.00材料10001000100010001000100010001000100010001000100012,000.00邮资2502502502502502502502502502502502503,000.001,250.001,250.001,250.001,250.001,250.001,250.001,250.001,250.001,250.001,250.001,250.001,250.0015,000.001,839.001,281.851,311.941,282.051,311.951,281.941,311.901,281.841,311.801,281.801,336.801,281.8016,114.6610%10%10%10%10%10%10%10%10%10%10%10%通信505050505050505050505050600.00培训250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.003,000.00促销600.00600.00600.00600.00600.00600.00600.00600.00600.00600.00600.00600.007,200.00折扣10.00%7.502.005.0015.0012.0015.0015.0018.0020.0020.0020.0020.00169.50佣金（占代理商销售的百分比）10.00%7.502.005.0015.0012.0015.0015.0018.0020.0020.0020.0020.00169.50915.00904.00910.00930.00924.00930.00930.00936.00940.00940.00940.00940.0011,139.00分销商（占销售总额的百分比）0%0%0%0%0%15%20%40%40%40%40%40%通信505050505050505050505050600.00培训250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.003,000.00促销600.00600.00600.00600.00600.00600.00600.00600.00600.00600.00600.00600.007,200.0015.00%0000033.7545108120120120120666.75900.00900.00900.00900.00900.00933.75945.001,008.001,020.001,020.001,020.001,020.0011,466.75零售商（占销售总额的百分比）0%0%25%60%67%60%60%50%30%30%30%30%通信505050505050505050505050600.00培训250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.003,000.00促销600.00600.00600.00600.00600.00600.00600.00600.00600.00600.00600.00600.007,200.0010.00%0012.59080.490909060606060692.90900.00900.00912.50990.00980.40990.00990.00990.00960.00960.00960.00960.0011,492.90第1个月第2个月第3个月第4个月第5个月第6个月第7个月第8个月第9个月第10个月第11个月第12个月预计销售总额¥(000)人力资源-人数人力资源-成本人员总额¥(000)人力资源-人数电话营销总额¥(000)人力资源-人数网络营销总额¥(000)人力资源-成本直接邮件总额¥(000)直接营销总额¥(000)代理商/经纪人（占销售总额的百分比）代理商/经纪人总额¥(000)佣金/折扣（占分销商销售的百分比）分销商总额¥(000)佣金/折扣（占零售的百分比）零售商总额¥(000)客户获取和保留(CAR)Page2of2费率总计第1个月第2个月第3个月第4个月第5个月第6个月第7个月第8个月第9个月第10个月第11个月第12个月人力资源505050505050505050505050600.00通信250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.003,000.006006006006006006006006006006006006007,200.00900.00900.00900.00900.00900.00900.00900.00900.00900.00900.00900.00900.0010,800.00其他费用旅行505050505050505050505050600.00基础设施（计算机、电话等）250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.00250.003,000.00渠道支持6006006006006006006006006006006006007,200.00900.00900.00900.00900.00900.00900.00900.00900.00900.00900.00900.00900.0010,800.00营销预算总额：6,379.755,811.055,859.945,928.555,942.555,962.196,003.406,042.646,058.806,028.806,083.806,028.8072,130.26促销/礼券CAR总额¥(000)其他费用总额¥(000)
