最详细的营销计划书模版营销计划拟定人：公司：日期：目录1概述....................................................11.1公司简介........................................11.2概况............................................21.3主要影响........................................61.4商业理念........................................62组织结构.................................................72.1管理及人员.......................................72.2团队主要组成.....................................72.3年度人员分析与费用................................82.4管理机构........................................83产品组合.................................................83.1选择产品组合.....................................83.2销售预测........................................103.3分析当前产品组合.................................104市场分析................................................144.1市场分析........................................144.2目标市场........................................一五4.3市场研究计划....................................165分销与服务..............................................175.1分销职能的构成..................................175.2目前销售渠道分析.................................一八5.3客户服务与支持..................................196竞争...................................................206.1当前产品组合的竞争地位...........................206.2我们主要的竞争对手...............................206.3采取的对策......................................217广告与促销..............................................217.1目标与策略......................................217.2下一年的媒体组合.................................227.3广告代理信息....................................227.4下一年广告效果评测...............................228营销人员................................................238.1营销员工数......................................238.2理想的销售团队..................................238.3非销售人员......................................248.4200年营销人员费用...............................248.5人力资源发展计划.................................249优势劣势分析............................................259.1优势...........................................259.2劣势...........................................269.3问题和可能性....................................2610目标与策略.............................................2710.1概述..........................................2710.2介绍：新产品组合................................2710.3每个产品线组的市场目标..........................2810.4销售目标.......................................2910.5各销售渠道的的销售目标..........................2910.6营销策略.......................................3010.7价格政策.......................................3011销售计划...............................................3111.1未来三年的销售计划..............................3111.2销售目标.......................................3211.3图表表示.......................................3312营销预算...............................................3612.1营销费用.......................................3612.2市场预算图表...................................37一三活动时间表.............................................42一三.1表一..........................................42一三.2表二..........................................43一三.3表三..........................................4314评估...
