目录CATALOGUE第一章市场营销部组织结构图··························································4ORGANIZATONCHART第二章市场营销部各岗位职责········································5-14POSITIONRESPONSIBILITIESOFM&SDEPT2.1市场营销部经理M&SDeptManager··································5-62.2商务销售代表SalesRepresentativeofCommercial················7-82.3旅行社销售代表SalesRepresentativeofTravelAgency············9-102.4秘书Secretary··············································11-122.5美工ArtDesigner·········································13-14第三章市场营销部各岗位工作程序及标准··························15-26STANDARDOPERATIONPROCEDUREOFM&SDEPT3.1商务销售代表促销访问PromotionandSalesCall··························15-163.2长包房销售Long-StayingRoomSales·······················17-193.3团队预订GroupReservation································20-213.4旅行社销售代表外出销售OutsideSalesCall···································223.5会议销售ConferenceSales··································23-243.6与旅行社签订协议TravelAgencyAgreementSigning··················253.7团队预订更改、取消ReservationAmendment&Cancellation············26第四章附加程序···························································27-32ACCESSORYPROCEDURES4.1处理突发事件HandlinganEmergency································274.2客用印刷品制作PressworkMaking····································284.3客户档案建档AccountFileEstablishing······························294.4大型活动工作安排LargeActivityArrangement···························304.5生活委托书流程LivingProxyOperatingProcedure·······················314.6组织新闻发布会PressBriefing············································32第五章市场营销部管理制度·······················································33-38MANAGEMENTSYSTEMOFM&SDEPT5.1接待Reception·············································33-355.2办公室环境OfficeEnvironment·····································365.3资料Data·······················································365.4例会RegularMeeting·········································375.5工作汇报JobReport··············································385.6工作业绩考核JobResultEvaluation···································385.7美工室管理制度ArtDesignOffice·······································38第六章市场营销部内部运转表格··...
