营销计划拟定人：公司：日期：目录1概述.......................................................................................................................11.1公司简介.............................................................................................11.2概况.....................................................................................................21.3主要影响.............................................................................................61.4商业理念.............................................................................................62组织结构...............................................................................................................72.1管理及人员.........................................................................................72.2团队主要组成.....................................................................................72.3年度人员分析与费用.........................................................................82.4管理机构.............................................................................................83产品组合...............................................................................................................83.1选择产品组合.....................................................................................83.2销售预测...........................................................................................103.3分析当前产品组合...........................................................................104市场分析.............................................................................................................144.1市场分析...........................................................................................144.2目标市场.......................................................................................一五4.3市场研究计划...................................................................................165分销与服务..........................................................................................................175.1分销职能的构成...............................................................................175.2目前销售渠道分析.......................................................................一八5.3客户服务与支持...............................................................................196竞争.....................................................................................................................206.1当前产品组合的竞争地位...............................................................206.2我们主要的竞争对手.......................................................................206.3采取的对策.......................................................................................217广告与促销..........................................................................................................217.1目标与策略.......................................................................................217.2下一年的媒体组合...........................................................................227.3广告代理信息...................................................................................227.4下一年广告效果评测.......................................................................228营销人员........................................
