市场管理市场管理共八册·第二册长安汽车经销商运营管理标准手册目录前言..............................................................................................................1一、市场信息管理...................................................................................................2二、市场活动计划编制............................................................................................32.1市场活动计划流程...........................................................................................................32.2市场信息分析..................................................................................................................32.3确立营销目标..................................................................................................................52.4确定开发策略..................................................................................................................52.5编制市场预算..................................................................................................................62.6编制市场计划书..............................................................................................................62.7审批................................................................................................................................6三、市场活动安排...................................................................................................73.1广告宣传.........................................................................................................................73.2店面促销.........................................................................................................................83.3产品巡展.........................................................................................................................93.4服务营销.......................................................................................................................13四、信息反馈........................................................................................................14五、附件...............................................................................................................15附件1：信息搜集表............................................................................................................15附件2：竞争对手综合调查表.............................................................................................16附件3：活动预算书............................................................................................................17附件4：客户来源调查表....................................................................................................18附件5：PDCA营销活动反馈表..........................................................................................19附件6：信息分类表............................................................................................................20附件7：信息分类表2.........................................................................................................21附件8：客户现场满意度调查表..........................................................................................22附件9：销售回访电话........................................................................................................23前言一、本运营...
