国际贸易双语教程英文版VIP免费

Unit1AbriefintroductiontointernationaltradeKeyI.Answermyquestions1.Internationaltradeisbusinesswhoseactivitiesinvolvethecrossingofnationalborders.Itincludesnotonlyinternationaltradeandforeignmanufacturingbutalsoencompassesthegrowingservicesindustryinareassuchastransportation,tourism,banking,advertising,construction,retailing,wholesaling,andmasscommunications.Itincludesallbusinesstransactionsthatinvolvetwoormorecountries.Suchbusinessrelationshipmaybeprivateorgovernmental.2.Salesexpansion,resourceacquisitionanddiversificationofsalesandsupplies.3.Togainprofit.4.Toseekoutforeignmarketsandprocurement.5.Therearefourmajorformsasfollows:MerchandiseexportsandImports,ServiceExportsandImports,Investment,andMultinationalEnterprise.6.Itistheaccountwhichisasummarystatementoftheflowofallinternationaleconomicandfinancialtransactionsbetweenonenation(eg.theUnitedStates)andtherestoftheworldoversomeperiodoftime,usuallyoneyear.7.MerchandiseExportingandImporting.8.Yes.Therearegreatdifferencesbetweenthem.1)directinvestmenttakesplacewhencontrolfollowstheinvestment.Itusuallymeanshighcommitmentofcapital,personnel,andtechnologyabroad.Itaimsatgainingofforeignresourcesandforeignmarkets.Directinvestmentmayoftengethigherforeignsalesthanexporting.Andsometimesitinvolvestwoormoreparties.2)Whileportfolioinvestmentsarenotundercontrol.Andtheyareusedprimarilyforfinancialpurposes.Treasuresofcompanies,forexample,routinelymorefundsfromonecountrytoanothertogetahigheryieldonshortterminvestments.9.MNEistheabbreviationofthemultinationalenterprise.ItssynonymsareNNC(themultinationalcorporation)andTNC(transnationalcorporation).10.Examplesaretravel,transport,fee,royalties,dividendsandinterest.11.Thechoiceofformsisinfluencedbytheobjectivebeingpursuedandtheenvironmentsinwhichthecompanymustoperate.12.Itislimitedbythenumberofpeopleinterestedinafirm’sproductsandservicesandbycustomers’capacitytomakepurchase.一三.Thisisbecauseatanearlystageofinternationalinvolvementtheseoperationsusuallytaketheleastcommitmentandleastriskofafirm’sresources.14.Royaltiesmeansthepaymentforuseofassetsfromabroad,suchasfortrademarkspatens,xs,orotherexpertiseundercontractknownaslicencingagreements.Royaltiesarealsopaidfranchising.一五.Itisawayofdoingbusinessinwhichoneparty(thefranchiser)theuseofatrademarkthatisanessentialassetforthefranchisers’business.IIMatcheachoneontheleftwithitscorrectmeaningontheright1.J2.A3.E4.B5.C6.D7.I8.G9.F10.HIIITranslatethefollowingtermsandphrasesintoChinese1购买力11经济复苏；恢复2潜在销售量12经济衰退3加价，涨价一三间接投资4国内市场14有形货物5制成品一五有形进出口6边际利润16收入及支出；岁入及岁出7市场占有率17超额能力8贸易歧视一八贸易中间人（商）；经纪人9时机选择19全部包建的工程承包方式10经销周期20许可证协定IVCaseStudy1[Answer]：Batteriescalled"whiteelephant"exportedfromChinawereverypopularinSoutheastAsia,because"whiteelephant"wasaluckythinginSoutheastAsia,butnoonewasinterestedinitinthemarketofEuropeandtheUnitedStates.Thebossofthecompanywasverystrangethatthequalityofthebatteryorthepriceofreasons,soheaskedhisstafftoinvestigate.Finallyhefoundthatisthebrand"whiteelephant"tobeblame.Thebrand'snametranslatedintoEnglishwas"whiteelephant"whichmeantsomethingwerenousebutcumbersomeinWesterncountries.Itwasreallyabadtranslationfromcultureinformationperspective.Themeaningderivedfromalegend.Accordingtothelegend,therewasakingwhohatedami...