山东省“仙海圣山”养生服务产业集聚带发展规划（征求意见稿）2015年2月目录前言...............................................5一、发展背景...........................................9（一）发展机遇.......................................9（二）发展基础......................................13（三）面临的挑战....................................16二、发展思路..........................................19（一）总体要求......................................19（二）发展原则......................................19（三）战略定位......................................21（四）发展目标......................................22三、产业重点..........................................24（一）居住养生产业..................................24（二）护理养生产业..................................26（三）医疗保健养生产业..............................28（四）旅游休闲养生产业..............................31（五）文化修养产业..................................34（六）调理疗养产业..................................36（七）运动养生产业..................................39（八）养生辅助产业..................................41四、空间布局..........................................44（一）打造两个养生服务产业集聚带....................46（二）建设七大养生服务产业功能区....................50五、区域发展..........................................57（一）仙境海岸养生集聚带城市........................571、青岛市...........................................572、烟台市...........................................583、威海市...........................................594、日照市...........................................595、潍坊市...........................................606、滨州市...........................................607、东营市...........................................61（二）山•水•圣人养生集聚带城市.......................611、济南市...........................................612、莱芜市...........................................623、泰安市...........................................624、济宁市...........................................635、临沂市...........................................646、淄博市...........................................647、枣庄市...........................................658、德州市...........................................659、聊城市...........................................6610、菏泽市..........................................66六、品牌营销..........................................67（一）品牌释义......................................67（二）品牌系列......................................69（三）营销战略......................................74七、保障措施..........................................77（一）提高认识，加强领导............................77（二）明确责任，强化实施............................77（三）落实政策，优化环境............................78（四）拓宽渠道，加大投入............................79（五）深化改革，扩大开放............................79（六）培养人才，规范服务............................80（七）创新发展，提高水准............................81（八）适度开发，持续发展............................82前言“养生”一词首见于《庄子·养生主》。养，即调养、保养、补养之意；生，即生命、生存、生长之意。“养生”是根据人的生命过程规律主动进行物质与精神的身心养护活动。养生服务产业即是满足以上活动需求，提高人们生存、生活质量的大健康产业。养生需求覆盖各个年龄段，但养生服务的主要对象...
