营销计划拟定人：公司：日期：目录1概述.......................................................................................................................41.1公司简介.............................................................................................41.2概况.....................................................................................................51.3主要影响.............................................................................................91.4商业理念.............................................................................................92组织结构.............................................................................................................102.1管理及人员.......................................................................................102.2团队主要组成...................................................................................102.3年度人员分析与费用.......................................................................112.4管理机构...........................................................................................113产品组合.............................................................................................................123.1选择产品组合...................................................................................123.2销售预测.......................................................................................一三3.3分析当前产品组合.......................................................................一三4市场分析.............................................................................................................174.1市场分析...........................................................................................174.2目标市场.......................................................................................一八4.3市场研究计划...................................................................................195分销与服务..........................................................................................................205.1分销职能的构成...............................................................................205.2目前销售渠道分析...........................................................................215.3客户服务与支持...............................................................................226竞争.....................................................................................................................236.1当前产品组合的竞争地位...............................................................236.2我们主要的竞争对手.......................................................................236.3采取的对策.......................................................................................247广告与促销..........................................................................................................247.1目标与策略.......................................................................................247.2下一年的媒体组合...........................................................................257.3广告代理信息...................................................................................257.4下一年广告效果评测.......................................................................258营销人员.................................................
