第四章宋元时期的广告...................................................................................................................2第一节宋元时期工商业的发展.................................................................................................2一.工商业经营场所的变迁..........................................................................................................................3（一）工商贾合一...................................................................................................................................3（二）坊市合一.......................................................................................................................................4（三）取消经营空间和时间的限制.......................................................................................................51.经营格局的转变...............................................................................................................................52.宋朝的夜市与早市...........................................................................................................................53.宋朝草市的特征...............................................................................................................................7（四）行制的转变...................................................................................................................................7二.宋朝民间手工业的社会化......................................................................................................................8（一）民间行业贴近日常生活...............................................................................................................8（二）大众服务业的发展.......................................................................................................................9三.国内外贸易............................................................................................................................................10（一）宋朝各民族之间的贸易.............................................................................................................10（二）元朝繁盛的海外贸易.................................................................................................................10第二节宋元时期城市的繁荣.....................................................................................................11一.北宋都城汴梁........................................................................................................................................11二.南宋都城临安与周边诸城....................................................................................................................12三.长江流域的繁华城市............................................................................................................................12四.元大都....................................................................................................................................................13五.上海的水路贸易....................................................................................................................................13第三节宋元时期的文化与生活...............................................................................................13一．消费阶层的凸现.........................................
