SOHO天都1#栋营销策划报告、、湖南好百家置业顾问有限公司2009年6月19日目录第一部分小户型市场分析................................................................................................................................3一、小户型市场概述....................................................................................................................................3二、小户型项目的供应情况........................................................................................................................3三、小户型项目的价格分析........................................................................................................................5四、总结........................................................................................................................................................6第二部分项目SWOT分析.............................................................................................................................71、优势（S）................................................................................................................................................72、劣势（W）..............................................................................................................................................73、机会（O）............................................................................................................................................84、威胁（T）...............................................................................................................................................8第二部分项目定位..........................................................................................................................................9一、市场定位................................................................................................................................................9二、案名定位................................................................................................................................................9三、客户群定位............................................................................................................................................91、租赁目标客源（使用者）..............................................................................................................92、投资者..............................................................................................................................................93、边缘客户群......................................................................................................................................9四、形象定位..............................................................................................................................................10五、宣传推广定位......................................................................................................................................10第三部分差异化建议......................................................................................................................................11第四部分营销推广策略..................................................................................................................................12一、总策略........................................................
