《XX年“双11”电商大促数据与分析报告》5则范文摘要成都东软学院毕业论文论文题目学生姓名学号专业班级指导教师院系名称大数据下电商企业经营变革分析年月日摘要摘要大数据时代的发展,对电子商务企业的发展造成了一定的影响,其中有积极的影响,也存在一定的负面影响,如何有效的应用大数据对电子商务企业的影响,这是每一个电商企业所必须考虑的重要问题。本文主要是对大数据背景下电商企业所受到的影响和挑战进行分析,在此基础上,对大数据时代的电子商务经营新模式进行阐述,其中包括:强化数据化导购、建立垂直细分服务模式以及强化数据服务模式三种,最后针对电商企业有效运用大数据技术的策略问题提出了一些个人的看法。关键词:大数据;电商企业;经营iabstractabstractthedevelopmentoftheeraofbigdata,thedevelopmentofelectroniccommerceenterprisecausedacertaininfluence,whichhaveapositiveinfluence,alsohascertainnegativeeffects,howtoeffectivelytheinfluenceoftheapplicationofthelargedatatotheelectroniccommerceenterprise,thisiseveryelectricityenterprisesaretheimportantissuesmustbecon第1页共15页sidered.underthebackgroundofthisarticleismainlytothebigdataelectricbusinessenterprisetheimpactandchallengeswereanalyzed,andonthisbasis,theeraofbigdataintheelectroniccommerceelaboratesthenewmodeofmanagement,including:strengtheningdigitalguides,establishingverticalsegmentservicemodeandstrengtheningthreekindsofdataservicemode,finallybasedoneffectiveuseofbigdatatechnologystrategyfortheenterpriseofelectricityproblemsputforwardsomepersonalviews.keywords:bigdata;electricbusinessenterprise;businessi目录目录摘要..................................................................iabstract..............................................................i引言..................................................................i第一章大数据的概念...................................................i第二章大数据时代电子商务发展的特点...................................i2.1数据化运营发展模式.............................................i2.2行业应用垂自整合...............................................i第三章大数据时代给电子商务发展带来的机遇合挑战.......................i2.1机遇分析.......................................................i2.2挑战分析.....................................................ii第四章大数据背景下电子商务服务的变革.................................i4.1个性化和精准的商品推荐.........................................i4.2第2页共15页优质产品信息的汇总.............................................i4.3强大的信息检索服务.............................................i4.4更加细化的服务领域.............................................i4.5数据云存储服务................................................ii第五章大数据时代的电子商务企业部分经营新模式研究分析.................i5.1强化数据化导购.................................................i5.2建立垂自细分服务模式...........................................i5.3强化数据服务模式...............................................i第六章电商企业有效运用大数据的策略...................................i5.1掌握核心技术...................................................i5.2个性化的数据处理能力...........................................i6.3开展跨领域合作................................................ii第七章结语...........................................................i参考文献..............................................................ii引言引言随着企业处理的数据量越来越大,数据处理工具的智能化程度越来越...