安利营销模式目录中文摘要ABSTRACT第一章安利企业及营销管理总体描述······················································21.1总体描述安利历史·····················································································21.2安利（中国）现状概括···············································································2第二章安利（中国）从97年进入中国市场遇到的挑战及解决办法·················52.1传销与直销的定义·····················································································52.2安利的解决之道························································································6第三章安利（中国）总体营销环境分析···························································73.1中美政治关系···························································································73.2中美经济关系···························································································73.3安利与中美关系·············································································8第四章安利（中国）品牌战略，营销渠道及其优势分析···································84.1安利（中国）品牌战略···············································································84.2营销渠道分析··························································································12第五章安利（中国）的成功的启迪和理性分析·········································155.1安利的利益链条·······················································································155.2安利“黑猫白猫论”·················································································155.3安利的物流渠道对国内企业的借鉴·······························································165.4安利带来的思考·······················································································17营养保健食品的专家。根据2000年全球市场调查与分析权威机构NicholasHall统计，纽崔莱®已成为维生素/矿物质及膳食补充剂类全球领导品牌。在中国，纽崔莱®系列产品深受消费者的信赖和社会各界的认可，连续成为第27、28届奥运会中国体育代表团唯一专用营...
