视频自媒体的运营模式探析以《罗辑思维》为例摘要曾几何时,媒体人往往被打上“百无一用是书生”的标签,媒体人创业被认为是“秀才造反,n年不成”。本文分析了以《罗辑思维》为代表的视频自媒体,如何用原创自制视频吸引铁杆用户粉丝、形成社群。并对《罗辑思维》这档节目内容进行亮点剖析。研究方法采用文献梳理法、案例分析法。本文旨在通过呈现和分析视频自媒体的运营模式探析以《罗辑思维》为主要案例,归纳总结出其运营盈利的模式,以及发现现当下视频自媒体发展的困境及未来视频自媒体的发展方向,为媒体人提供可借鉴的方式方法。关键词:罗辑思维视频自媒体运营模式Ananalysisoftheoperationmodeofvideoselfmedia--acasestudyof"LuogicShow"LiuZhengAbstract:Onceuponatime,themediaareoftenmarkedwith"ahundredisascholar"label,themediabusinessisconsidereda"scholarrebellion,nyearsisnota".Butfromthemediainrecentyearswiththeblog,microblogging,WeChatpublicnumber,videositesandothernetworkplatformtocontentcreationforthetrafficentrance,attractingalargenumberoffansandusers,andgraduallyestablishtheirownmediabrand,Injustafewyears,thecommercialvalueoftherapidjumpup.Oneofthe"LuoSithinking"astherepresentativeoftheInternetknowledgetalkshow,becausetheprogramcontentisuniqueandcohesiveandinnovative,hasbecomeabusinessphenomenoncannotbeignored."LuoSithinking"businessmodelsuccessfullyhas100,000paidmembersandtensofmillionsofusercommunities,hasbecomehiscorebusinessstrengthtoextendthemodel.Thispaperanalyzesthe"LuoSithinking"astherepresentativeofthevideofromthemedia,howtousecontenttoattractloyalusers,theformationofthecommunity.Andanalysisofthe"LuoSithinking"thisprogramhighlightsthehighlights.Thekeypartofthe"LuoSithinking"operatingprofitmodel,summedupinthecommunitywiththeuseronthebasisof"Luothinking"profitmodel.Theresearchmethodusestheliteraturecombingmethod,caseanalysismethod,throughcombingandsummarizingtherelevantliteraturetoprovethatthenetworkcommunityisconducivetothevideofromthemediabusinessdevelopment.Thesuccessof"LuoSithinking"provedthatChina'shugemarketpotentialfromthemediamarket,anditssuccessliesin,canbreakthroughthetraditionalbusinessmodel,accuratelygraspthemarket.Thispaperaimstoanalyzeandanalyzetheoperationmodeofthevideofromthemediatoanalyzethe"LuoSithinking"asthemaincase,summedupitsoperatingprofitmodel,andfoundthecurrentvideofromthemediadevelopmentdilemmaandfuturevideofromthemediadevelopmentdirection,Forthemediafromthewaytoprovideawayandguidanceofthelaw.Keywords:LuogicShow、videofromthemedia、businessmodel目录TOC\o"1-3"\h\z\u一.绪论61.选题背景62.选题意义63.研究方法6二.罗辑思维视频自媒体发展概论71.视频自媒体定义72.1自媒体在我国的发展现状72.2自媒体在国外发展现状(以美国为例)73.罗辑思维信息简介84.罗辑思维的发展现状881.内容分析82.节目特色9(1)受众定位准确9(2)主持风格独特9(3)节目内容独特9四.罗辑思维的盈利模式分析101.运营模式10(1)自制内容10(2)融资方式10(3)流量转化10(4)广告主付费102盈利模式11(1)粉丝打赏11(2)会员收费11(4)书籍出版11(5)商业合作11五.视频自媒体发展困境121.运营模式僵化。122.个体依赖性强123.监管缺失13六.未来发展方向141.坚持原创自制142.内容减重(内容微型化)143持续创新14七.结语14参考文献:15[6]侯红巧《国外新媒体文化发展的现状及启示》[J】2014年[7]汤霞玲《湖南高校视频媒介现状及发展探析》[J]《东南传播》201516在这个互联网时代的背景下,催生了许多自媒体的产生及迅速膨胀,视频自媒体作为其重要组成部分已经吸引了越来越多的创作者,不仅普通网民可以自由参与,大量传统媒体大咖也纷纷转战于视频自媒体。因此,探讨其发展的方向和现有...