郑州大学西亚斯国际学院本科毕业论文题目我国农产品的网络营销创新模式指导教师郭征亚职称讲师学生姓名李雪学号201410299302专业电子商务班级电商1班院（系）商学院市场营销系完成时间2018年4月10日我国农产品的网络营销创新模式摘要网络时代，农产品也紧跟潮流，借助互联网的强大营销功能，迅速走进了网络营销队伍中，人们在即时获取新鲜资讯的同时还通过网络营销平台进行自主购物,并且能够和相关营销商进行网上互动交流,为消费者提供了更个性化的购物方式。与此同时，农产品营销商也迅速捕捉到了消费者的潜在需求,抓住创新发展机遇,为消费者量身打造更加个性化的网络营销服务。在网络经济的飞速发展下，农产品传统营销模式已经完全不能够满足当代农产品市场经济的发展以及消费者日益提高的消费需求。所以,创新农产品网络营销模式的诞生迫在眉睫。本文主要研究了农产品的网络营创新销模式发展前景,通过不断努力,挖掘新思路,找到问题,解决问题,分析每种创新模式发展的可能性,确定发展的方向,为农产品构建新的网络营销创新模式增添一份力量。关键词农产品/网络营销/创新THEONLINEMARKETINGINNOVATIONMODEOFAGRICULTURALPRODUCTSINCHINAABSTRACTThenetworkera,thepowerfulfunctionofagriculturalproductsthroughtheInternet,quicklyenteredthenetworkmarketingteam,peopleintheimmediateaccesstofreshinformationalsothroughthenetworkmarketingplatformforindependentshopping,andonlinemarketersandinteractivecommunication,providesgreatconvenienceforconsumerstomeettheirneeds.Atthesametime,theagriculturalproductmarketerscanquicklycapturethepotentialdemandofconsumers,toseizethedevelopmentopportunitiesofinnovation,toprovidecustomerswithmorepersonalizednetworkmarketingservice.UndertherapiddevelopmentofInterneteconomy,thetraditionalmarketingmodeofagriculturalproductshasnotbeenabletosatisfythedevelopmentofthemarketeconomyofcontemporaryagriculturalproductsandtheincreasingconsumptiondemandofconsumers.Therefore,thebirthofinnovativeagriculturalproductnetworkmarketingmodeisimminent.ThispapermainlyexpoundstheexistingproblemsandshortcomingsintheinnovationmodeofagriculturalproductnetworkmarketinginChina,andputsforwardsomesuggestionsandcountermeasures.Thebirthofthenewmodeofagriculturalproductsmarketingnetworkanalysis,networkmarketinginnovationmarketingmodelresearchanddevelopmentprospectsofagriculturalproducts,throughcontinuousefforts,explorenewideas,findtheproblem,solvetheproblem,thedevelopmentofeachkindofpossibilityanalysisofinnovationmodel,determinethedirectionofdevelopment,andmakeacontributiontotheconstructionofagriculturalproductsnetworkmarketinginnovationmodelnew.KEYWORDSAgricultureproducts,networkmarketing,innovate目录摘要............................................................................................................IABSTRACT..........................................................................................................II1研究背景及研究的目的与意义...................................................................1研究背景.....................................................................................................1研究的目的与意义.....................................................................................11.3研究思路和方法..................................................................................22相关理论概述...............................................................................................32.1网络营销的基本概念.........................................................................32.2网络营销的职能..................................
