广告设计与制作专业课程标准汇编建筑装饰艺术学院二○一一年建筑装饰艺术学院广告设计与制作专业课程标准汇编·2·22建筑装饰艺术学院广告设计与制作专业课程标准汇编目录1、《计算机辅助设计》课程标准12、《美术基础训练》课程标准·······································································83、《设计造型基础》课程标准··································································一五4、《图形创意训练》课程标准·····································································215、《文字设计训练》课程标准·····································································296、《版式设计训练》课程标准·····································································357、《标志设计训练》课程标准·····································································438、《广告设计制作流程》课程标准·······························································519、《广告业务信息采集与分析》课程标准······················································5710、《广告策划》课程标准··········································································6311、《广告创意》课程标准··········································································7212、《广告文案写作》课程标准····································································79一三、《广告设计表现》课程标准·································································8814、《客户服务与管理》课程标准·································································93一五、《报刊广告设计与制作》课程标准······················································10516、《户外广告设计与制作》课程标准·························································11217、《POP广告设计与制作》课程标准·························································120一八、《网络广告设计与制作》课程标准······················································12619、《CIS设计与制作》课程标准····························································一三3·1·22建筑装饰艺术学院广告设计与制作专业课程标准汇编·2·22第1页共151页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共151页《计算机辅助设计》课程标准课程代码：80030750课程类型：职业基础课程适用专业：视觉传达设计、广告设计与制...
