华为Mate8营销策划方案VIP免费

华为Mate8营销策划方案作者姓名:刘丹I目录前言................................................................................................................1第1章营销环境分析......................................................................................31.1外部环境分析.......................................................................................31.1.1政治法律环境.............................................................................31.1.2经济环境.....................................................................................31.1.3社会环境.....................................................................................31.1.4技术环境.....................................................................................41.1.5市场规模.....................................................................................41.1.6市场份额.....................................................................................41.1.7发展趋势.....................................................................................51.2内部环境分析.......................................................................................71.2.1企业资源.....................................................................................71.2.2企业能力.....................................................................................81.2.3核心竞争力.................................................................................9第2章华为Mate8竞争对手分析.................................................................10第3章SWOT分析......................................................................................143.1优势.....................................................................................................143.1.1公司实力雄厚...........................................................................143.1.2良好的品牌形象.......................................................................143.1.3产品自身的优势.......................................................................143.2劣势.....................................................................................................153.2.1产品自身特色不足...................................................................15II3.2.2软件开发能力较弱...................................................................153.2.3售后服务不够完善...................................................................163.3机会.....................................................................................................163.3.1手机市场前景仍十分广阔.......................................................163.3.2与运营商的合作.......................................................................163.3.3互联网的普及...........................................................................163.4威胁.....................................................................................................163.4.1竞争对手实力强劲...................................................................163.4.2“国产机”的刻板印象.............................................................17第4章消费者群体分析................................................................................184.1市场调查.............................................................................................184.1.1调查目的...............................