小米手机饥饿营销策略分析 VIP专享VIP免费

学校代码：10484学号：河南财经政法大学HENANUNIVERSITYOFFINANCEANDECONOMICS自学考试（市场营销专业）本科生论文论文题目：专业名称：工作单位：作者姓名：联系方式：摘要“事要稀”，充分体现了“饥饿营销”的内涵。随着市场竞争压力的日益增大，企业的营销手段也在不断地变化，现在新兴的营销手段——“饥饿营销”正在被越来越多的企业所利用，并且也有很多企业取得了很大的成功。本文以国内“饥饿营销”的成功案例——“饥饿营销”的相关理论知识，通过运用相关理论知识对其“饥饿营销”策略进行分析，找出其在“饥饿营销”策略实施过程中存在的问题，并为其“饥饿营销”策略今后的发展提出了一些合理的建议，旨在更好的了解“饥饿营销”如何在实践中的成功运用和运用中所要注意的问题。关键词：，饥饿营销，营销手段MilletmobilephonehungermarketingstrategyanalysisABSTRACTDuetoapple'shungermarketingsparkedafrenzy,hungermarketinghavebeenmentionedmanytimesinrecentyears,andwidelyused.MilletmobilephoneisthemostsuccessfulmobilemarketinginChina.Traditionalmarketingistoproduceaproductaccordingtothemarketdemand,andthroughthesaleofproductstomeetcustomerdemand,whenacustomerinapositiveposition.Buthungermarketingisdifferent,theenterpriseisinactivestatus,customerwasforcedtoaccept,thisisjustthereverseofexperience,hasinspiredgreatercustomersatisfaction,thepsychologicaldemandofsufficientreason,hungermarketingpop.Theso-called"tothin",fullyembodiestheconnotationof"hungermarketing".Increasewiththeincreasingmarketcompetition,theenterprisemarketingisinconstantchange,nowemergingmarketing-"hungermarketing"isbeing，Thisarticlewithsuccessfulcasesofdomestic"hungermarketing"--milletmobilephoneasanexample,throughconsultingalargenumberofliteraturetounderstandandstudy"hungermarketing"thetheoryofknowledge,byusingrelevanttheoriestoanalyzethe"hungermarketing"strategy,findoutthe"hungermarketing"strategyproblemsthatexistintheimplementationprocess,andits"hungermarketing"strategyforthefutureofthedevelopmentputforwardsomereasonableSuggestions,aimedatbetterunderstandingof"hungermarketing"howtosucceedinpracticemustpayattentiontotheproblemsinuseandapplication.KEYWORDS：Milletmobilephone,hungermarketing,marketing目录1饥饿营销概念综述..................................................11.1饥饿营销概念综述........................................................................................11.1.1饥饿营销...............................................................................................11.1.2饥饿营销理论的研究现状...................................................................11.2饥饿营销理论的发展....................................................................................22..................................................................32.1小米公司基本情况........................................................................................32.1.1公司简介...............................................................................................32.1.2产品介绍...............................................................................................32.2........................................................................................................................32.2.1高性价比争夺市场...............................................................................32.2.2抓住跟风抢购心理...............................................................................42.2.3巧用网络宣传品牌..................................................