当前文档修改密码：8362839当前文档修改密码：8362839更多资料请访问.(.....)更多企业学院：...../Shop/《中小企业管理全能版》183套讲座+89700份资料...../Shop/40.shtml《总经理、高层管理》49套讲座+16388份资料...../Shop/38.shtml《中层管理学院》46套讲座+6020份资料...../Shop/39.shtml《国学智慧、易经》46套讲座...../Shop/41.shtml《人力资源学院》56套讲座+27123份资料...../Shop/44.shtml《各阶段员工培训学院》77套讲座+324份资料...../Shop/49.shtml《员工管理企业学院》67套讲座+8720份资料...../Shop/42.shtml《工厂生产管理学院》52套讲座+13920份资料...../Shop/43.shtml《财务管理学院》53套讲座+17945份资料...../Shop/45.shtml《销售经理学院》56套讲座+14350份资料...../Shop/46.shtml《销售人员培训学院》72套讲座+4879份资料...../Shop/47.shtml目录第一章开发客户..........................................................................................................................1第一节市场预测...........................................................1一、市场预测的概念和目的..............................................................................................1二、大客户市场预测的内容..............................................................................................1三、市场预测的种类.........................................................................................................2四、市场预测的原则.........................................................................................................2五、市场预测的方法.........................................................................................................4六、不同类型预测的方法组合..........................................................................................5七、大客户市场预测的逻辑顺序......................................................................................6八、年度市场预测.............................................................................................................8九、季度及月度市场预测................................................................................................10第二节沟通技巧..........................................................13一、沟通的的定义和功能................................................................................................13二、沟通的七个要素.......................................................................................................13三、沟通的分类...............................................................................................................14四、沟通的三大阶段.......................................................................................................14第三节客户规划“六步分析法”............................................20一、客户规划“六步分析法”概述................................................................................20二、客户规划“六步分析法”的内容............................................................................20第二章发展客户........................................................................................................................30第一节OKCT竞争营销四步法................................................30一、OKCT竞争营销四步法概述.......................................................................................30二、竞争营销的基础知识..................................................................................................
