“书香门第·天一阁”营销策划报告深圳市同致业房地产顾问有限公司2004年10月19日第2页共110页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第2页共110页目录一、市场分析·····································································4(一)大市分析······························································4(二)龙华片区分析······················································11(三)项目周边楼盘分析················································16二、项目分析····································································27(一)项目基本资料······················································27(二)项目SWOT分析··················································27三、项目定位····································································34(一)整体定位····························································34(二)推广案名····························································34(三)目标客户定位······················································36四、物业发展建议······························································39(一)户型建议····························································39(二)园林建议····························································42(三)智能化建议·························································43(四)相关配套规划建议················································44(五)样板房及其装修建议·············································44(六)公共部分设计、装修建议·······································46第3页共110页第2页共110页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第3页共110页五、项目营销策略······························································48(一)总思路·······························································48(二)差异化营销策略···················································48(三)工程配合建议······················································48(四)现场包装策略······················································49(五)入市时机建议·······...