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“书香门第·天一阁”营销策划报告深圳市同致业房地产顾问有限公司2004年10月19日第2页共110页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共110页目录一、市场分析·····································································4（一）大市分析······························································4（二）龙华片区分析······················································11（三）项目周边楼盘分析················································16二、项目分析····································································27（一）项目基本资料······················································27（二）项目SWOT分析··················································27三、项目定位····································································34（一）整体定位····························································34（二）推广案名····························································34（三）目标客户定位······················································36四、物业发展建议······························································39（一）户型建议····························································39（二）园林建议····························································42（三）智能化建议·························································43（四）相关配套规划建议················································44（五）样板房及其装修建议·············································44（六）公共部分设计、装修建议·······································46第3页共110页第2页共110页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共110页五、项目营销策略······························································48（一）总思路·······························································48（二）差异化营销策略···················································48（三）工程配合建议······················································48（四）现场包装策略······················································49（五）入市时机建议·······...