0中国预付费卡市场研究报告iResearchChinaPrepaidCardResearchReport2011年中国预付费卡市场研究报告2011年iResearchChinaPrepaidCardResearchReport目录I.研究背景................................................................................................................................5II.研究方法.............................................................................................................................6III.概念定义............................................................................................................................8IV.报告摘要...........................................................................................................................9V.报告正文..........................................................................................................................101.中国预付卡市场概述..........................................................................................................101.1预付卡的概念与分类...................................................................................................101.1.1.预付卡的概念.....................................................................................................101.1.2.预付卡的分类和发行主体...................................................................................101.1.3预付卡发行流程..................................................................................................111.1.4.预付卡的主要优势..............................................................................................121.2.中国预付卡市场发展环境...........................................................................................131.2.1.政策和监管将日趋明朗，预付卡进入监管时代..................................................131.2.2.社会消费提供广阔应用空间................................................................................151.2.3.技术发展带来支付便捷.......................................................................................172.中国预付卡市场发展状况...................................................................................................182.1.中国预付卡整体市场规模...........................................................................................182.2中国预付卡市场产业链...............................................................................................202.2.1产业链环节.........................................................................................................202.2.2.产业链特征.........................................................................................................212.3.预付卡盈利模式..........................................................................................................222.4.中国预付卡市场发展的阶段及特征.............................................................................252.4.1.市场发展阶段.....................................................................................................252.4.2.市场发展特征.....................................................................................................273.中国多用途预付卡主要运营企业与市场竞争格局...............................................................283.1.中国多用途预付卡市场竞争格局分析.........................................................................283.1.1.中国多用途预付卡企业地域...
