第1页共37页第1页成教院本（专）科毕业论文论孝义BYD汽车4S店市场营销组织设计与再造摘要随着知识经济的发展，特别是信息技术和网络技术的突飞猛进，使企业的营销环境发生了巨大变化，原有的市场营销组织已无法适应企业生产和销售的需要，企业要取得在市场中的生存、长足发展，必须对企业的营销组织进行重新设计和再造，建立一个以市场为导向，以企业自身条件为基础，以提高企业生产和管理的效率，增进企业效益的提高为目标，实现企业市场营销组织历史性的变革。本文将讨论市场营销组织的具体形式，就企业市场营销组织设计与再造的背景进行分析，并对市场营销组织的设计方法和原则进行探讨，最终实现对市场营销组织的设计与再造。关键词：市场营销组织,市场营销组织形式、设计、再造、变革。Abstract第2页共37页第1页共37页第2页成教院本（专）科毕业论文Withthedevelopmentofaknowledge-basedeconomy,especiallyininformationtechnologyandnetworktechnologyadvances,businessmarketingenvironmenthaschangeddramatically,theoriginalmarketingorganizationscannotadapttotheneedsoftheproductionandmarketing,businesstogetinthemarketsurvival,therapiddevelopmentofenterprisesshouldbere-marketingorganizationdesignandrecycling,theestablishmentofamarket-orientedenterprisesbasedontheirowntermsinordertoimprovetheefficiencyofproductionandmanagement,enhancebusinessefficiencyasthegoal,theachievementofenterpriseMarketinghistoricchangesintheorganization.Thisarticlewilldiscussthemarketingofspecificformsoforganization,corporatemarketingorganizationsonthedesignandanalysisofthecontextofrecycling,andmarketingorganizationsandprinciplesofdesigntoexplore,andultimatelytothedesignofmarketingandrecyclingorganizations.Keywords:marketingorganization,theorganizationalformofmarketing,design,recycling,change.Keywords:marketingorganization,theorganizationalformofmarketing,design,recycling,change目录第3页共37页第2页共37页第3页成教院本（专）科毕业论文引言..................................................................................................................................................11市场营销组织的简介...................................................................................................................11.1市场营销组织的核心概念.............................................................................................11.2市场营销组织设计与再造的涵义...................................................................................12孝义BYD汽车4S店市场营销组织设计与再造实施.....................................................22.1孝义BYD汽车4S店市场营销组织设计与再造实施的意义..........................................22.2孝义BYD汽车4S店市场营销组织设计与再造实施的现状...........................................22.3孝义BYD汽车4S店市场营销组织设计与再造中存在的问题....................................22.3.14S店的售后服务成本过高..............................................................................22.3.2汽车市场营销方式落后...................................................................................32.3.3汽车经销商存在信誉危机.................................................................................32.3.4营销队伍素质普遍不高.....................................................................................33.孝义BYD汽车4S店市场营销组织设计与再造中问题的背景原因分析..................................33.1经济环境............................................................................................................................43.2自...
