城市品牌网络营销策划方案中国**之城第2页共28页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共28页目录引言...........................................................................................................................................................4第一部分品牌诠析...............................................................................................................................51.**实施品牌战略的SWOT分析..................................................................................................51.1优势STRENGTH.........................................................................................................................51.2劣势WEAKNESS........................................................................................................................51.3机遇OPORTUNITY....................................................................................................................61.4威胁THREAT..............................................................................................................................62.**城市品牌战略................................................................................................................................6第二部分网络营销策略.......................................................................................................................71.营销背景............................................................................................................................................71.1营销环境.....................................................................................................................................71.2营销目的.....................................................................................................................................71.3营销意义.....................................................................................................................................72.营销要素及策略（第一阶段）........................................................................................................8概述：...............................................................................................................................................8实现手段：.......................................................................................................................................82.1城市环境.....................................................................................................................................82.1.1网络活动一山水富春咏唱植树......................................................................................................92.1.2网络活动二**百村争洁竞绿...........................................................................................................92.1.3网络配合宣传的活动.........................................................................................................................102.2城市文化...................................................................................................................................102.2.1城市杂志《富裕·阳光》（暂定）.............................................................................................102.2.2网络活动一老有所学、忙有所乐....................................................................
