第1页共37页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共37页[易家福家政服务公司营销策划方案新理念]公司名称：东阿县易家福家政服务有限责任公司团队名称：“爱心”团队团队成员：王鸿福、李红兰第2页共37页第1页共37页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共37页目录第一部分易家福概述.......................................错误！未定义书签。第二部分创业分析.................................................52.1背景分析..................................................................52.2项目简介..................................................................6第三部分市场分析.................................................73.1市场调查分析.............................................................73.2宏观环境分析.............................................................73.3现有行业分析.............................................................83.4消费者行为分析..........................................................93.5竞争对手分析...........................................................123.6分析.....................................................................14第四部分战略...................................................154.1市场细分................................................................154.2目标市场................................................................15第五部分公司描述...............................................185.1公司简介................................................................185.2公司理念和经营宗旨...................................................185.3公司品牌标志...........................................................195.5公司管理结构...........................................................19第3页共37页第2页共37页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共37页第六部分市场营销组合...........................................216.1产品策略................................................................216.2价格策略................................................................226.3渠道策略................................................................226.4促销策略................................................................23第七部分公司战略...............................................257.1战略定位.................................................................257.2战略联盟.................................................................267.3战略实施................................................................267.4发展战略.................................................................27第八部分财务分析...............................................278.1资金需求和使用........................................................278.2预计销售收入和经济效益..............................................288.3财务分析.................................................................29第九部分风险与对策.............................................299.1市场风险及对策.........................................................299.2经营风险及对策.........................................................309.3财务风险及对策.........................................................30附录………………………………………………………………………………31附录一………………………………………………………………………32附录二………………………………………………………………………...
