第1页共154页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共154页““从理念到动作”从理念到动作”魏庆销售技巧文集魏庆销售技巧文集魏庆DHaoDVD整理第2页共154页第1页共154页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共154页目录目录0魏庆是谁································································································81低头拉车抬头看路－－《销售与市场》十年大庆之际回顾十年营销生涯··············122破解营销培训行业真相·············································································162.1培训行业竞争激烈之假象·································································162.2培训经理错误的采购标准造成培训行业的混乱······································172.3培训市场需要什么样的课程？···························································192.4呼吁培训行业的质量承诺·································································193营销培训：从理念宣导落实到动作分解························································204营销培训如何用以实战？··········································································255培训老总－－堵住企业出血的伤口······························································305.1漏洞一：帐款管理··········································································315.2漏洞二：销售政策··········································································335.3漏洞三：人员管理··········································································365.4漏洞四：驻外机构管理（包括驻外业代、办事处、分公司）····················375.5漏洞五：特权客户··········································································405.6漏洞六：促销费用··········································································436培训内企销售总监——乱中求治的管理艺术··················································456.1技巧一：建立位阶管理秩序······························································456.2技巧二：策略思考、事半功倍···························································476.3技巧三：坚立威信，控制局面·························································...
