机密江西绿色食品集团股份有限公司企业经营模式管理咨询项目报告之三市场营销方案江西绿色食品集团股份有限公司筹备组北京新华信企业管理咨询公司第2页共33页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共33页目录前言..............................................................................................................................................4一、目标市场选择..........................................................................................................................4二、产品结构的设计.......................................................................................................................51、产品组合规划........................................................................................................................52、主要产品产品线规划.............................................................................................................61）水产品................................................................................................................................72）生猪猪肉制品.....................................................................................................................83）大米....................................................................................................................................84）水果....................................................................................................................................95）家禽和其他特色禽类.........................................................................................................9三、价格策略................................................................................................................................101、制定价格..............................................................................................................................101）择定价目标.......................................................................................................................102）确定需求..........................................................................................................................103）估计成本..........................................................................................................................104）分析竞争者的成本、价格和产品...................................................................................105）选择定价方法...................................................................................................................106）确定价格...........................................................................................................................112、修订价格...............................................................................................................................111）地区定价...........................................................................................................................112）价格折扣和折让...............................................................................................................113）促销定价...........................................................................................................................114）差别定价........................................................................................................................
