2013年合肥永辉超市店庆促销活动策划书姓名：周涛涛目录一、永辉简介.................................................................................................................................1（一）公司简介......................................................................................................................1（二）经营理念......................................................................................................................1（三）经营特色......................................................................................................................2（四）市场定位......................................................................................................................2（五）趋势分析......................................................................................................................2二、促销目标.................................................................................................................................3（一）总体目标......................................................................................................................3（二）目标分解......................................................................................................................4三、促销提案.................................................................................................................................4（一）方案细则......................................................................................................................41、促销主题.....................................................................................................................42、促销时间.....................................................................................................................43、促销地点.....................................................................................................................44、促销对象.....................................................................................................................55、促销策略.....................................................................................................................56、促销方式.....................................................................................................................5四、广告配合方式.........................................................................................................................6五、活动步骤.................................................................................................................................7（一）前期准备......................................................................................................................7（二）中期操作......................................................................................................................8（三）后期延续......................................................................................................................9六、意外防范.................................................................................................................................9七、促销预算...............................................................................................................................10八、效果评估...........................................
