Module2DevelopingandDevelopedCountriesTask---教案■Goals●Tolearntowriteanadvertisement■ProceduresStep1:DefiningadvertisementGenerallyspeaking,advertisingisthepaidpromotionofgoods,services,companiesandideasbyanidentifiedsponsor.Marketersseeadvertisingaspartofanoverallpromotionalstrategy.Othercomponentsofthepromotionalmixincludepublicity,publicrelations,personalsellingandsalespromotion.Step2:MakingnotesoffeaturesofyourhometownHarbin,Rus.Kharbin,city(1994est.pop.2,505,200),capitalofHeilongjiangprov.,China,ontheSonghuaRiver.ItisthemajortradeandcommunicationscenterofcentralManchuria,thejunctionofthetwomostimportantrailroadsinManchuria,andthemainportontheSonghua.PartofthegreatManchurianindustrialcomplexofmetallurgical,machinery,chemical,petroleum,andcoalindustries,Harbinalsohasrailroadshops,food-processingestablishments(soybeansareamajorcommodity),andplantsmakingtractors,turbines,boilers,precisioninstruments,electricalandelectronicequipment,cement,andfertilizer.HarbinwasunimportantuntilRussiawasgrantedaconcession(1896)andbuiltamodernsectionalongsidetheoldChinesetown.(Russiasurrendereditsconcessionin1924.)FloodedbyWhiteRussianrefugeesafter1917,HarbinhadoneofthelargestEuropeanpopulationsinEastAsia.MostoftheEuropeansleftthecityfollowingtheriseto用心爱心专心Anadvertisementcannotstimulatesalesifitisnotread;itcannotbereadifitisnotseen;itwillnotbeseenunlessitcangetattention...Andtocapturethatattention,you'vegottoearnit."-VictorO.Schwab,Author(HowToWriteAGoodAdvertisement)poweroftheChineseCommunists.Harbin'sinstitutionsofhigherlearningincludeHarbinPolytechnicalUniv.,amedicalcollege,andseveraltechnicalinstitutes.Step3:WritingtheadvertisementforyourhometownCometomyhometownHarbinOnthemapofChina,HeiLongjianglookslikeabeautifulswan.HarbinisthecapitalcityofHeiLongjiangprovince.Sowhenothersaskmewheremyhometownis,Iwilltellthemproudly:“MyhometownisHarbin—thepearlundertheswan'sneck.”HarbinlocatesinthenorthofChinaandisoneofthebiggestcities.Harbinisabeautifulcityallyearlongespeciallyinsummerandwinter.Inthehottestdaysoftheyear,youmaycometoHarbininwhichtheSongHuaRiverandtheSunIslandwillhelpyoutoforgetalltheworriesandhotness.Whileinwinter,thefieldsareusuallycoveredbythicksnow.Youmaygotoseethefamous"IceFestival"andplayallkindsofwintersports.Famousforitsiceandsnow,peoplecallHarbin"IceCity".Atthesametime,Harbiniscalled"alittleParisintheeast"becausetherearemanyfamousbuildingsliketheSt.SophiaCathedralandtheMonumenttotheFightAgainstFlood.Moreover,manyfamousartistswerebornhere.TheyhelpHarbintoformaspecificculturalenvironment.Dearfriends,haveyoueverbeentoHarbin?Ifnot,pleasecomeheresomeday,andyouwillfindhowbeautifulitisandhowlovelythepeoplehereare.IloveHarbin,myhometown,thepearlundertheswan'sneck.用心爱心专心
