江西财经大学2012～2013学年第一学期期末考试论文题目01=479邱明佳=乳制品产业课程编码00033选课班B课程名称产业经济学任课教师万卫红学号0100479姓名邱明佳学院工商管理学院专业国际市场营销小组成员：邱明佳0100479周鑫0100421杨蕊菲0100346陈言莘0100齐琪0100390目录一．乳制品产业结构分析（整章已修改）...................................................................................31.1乳制品归属........................................................................................................................31.2乳制品关联产业................................................................................................................31.3产业结构优化....................................................................................................................4二．S:中国乳制品制造业市场结构分析.......................................................................................52.1规模经济..........................................................................................................................52.2市场集中度......................................................................................................................82.3进入壁垒........................................................................................................................112.4退出壁垒........................................................................................................................132.5产品差异化....................................................................................................................14三．C：中国乳制品制造业市场行为分析...................................................................................153.1竞争行为........................................................................................................................153.1.1价格竞争行为.....................................................................................................153.1.2产品质量竞争行为.............................................................................................163.2一体化战略行为.............................................................................................................163.2.1纵向一体化.........................................................................................................173.2.2横向一体化.........................................................................................................173.3品牌经营与广告行为.....................................................................................................183.3.1品牌经营.............................................................................................................183.3.2广告行为.............................................................................................................183.4技术创新行为.................................................................................................................20四．P：中国乳制品制造业市场绩效分析.................................................................................214.1中国乳制品制造业资源配置效率.................................................................................214.2中国乳制品制造业产权结构与乳制品制造业的绩效.................................................224.3中国乳制品制造业区域布局与乳制品制造业绩效............................................
