Unit5InsideadvertisingPartOne:TeachingDesignPeriod3:AsamplelessonplanforUsingLanguage(KEPPINGADVERTISERSHONEST)AimsTohelpstudentsreadthepassageKEPPINGADVERTISERSHONESTTohelpstudentstousethelanguagebyreading,listening,speakingandwritingProceduresI.WarmingupbyseeinglookingataphotoofradioadvertisementHello,class.Lookatthisphoto.ItisoneoftheCocaColaRadioAdvertisementTapes.ThisoneisentitledCokeisIt!TheseCocaColaAdvertisingTapes,RadioAdsarefrom1980's.TheyarePreparedbyMcCabb-EricksonaspartoftheCokeisit!advertisingcampaign.YouseeradioadvertisinghasalonghistoryintheWest.II.ListeningGotopage47.Youaretolistenandtickandlistenandwrite.●Pre-ListeningExercisesWhatservicebusinessesoftenadvertiseovertheradio?Whatpointsareimportanttoconsiderwhenmakingaradiocommercial?用心爱心专心116号编辑●While-ListeningExercisesListentotheradiocommercialbypressingthe"PlayAudio"buttonoftheaudiotypeyouwanttohear,andanswerthequestions.Pressthe"FinalScore"buttontocheckyourquiz.●Post-ListeningExercisesWhatareyouropinionsaboutthesequestions?○Whatelementsmakearadiocommercialreallygreat?○Howwouldyourankthisradiocommercialonascalefrom1-10basedonthepointsinthefirstquestion?○Howdoesradioadvertisingdifferfromotherformsofmediaincludingtelevision,newspapers,billboards,andmagazines?III.WriteanAdvertisementGotopage48.Youarestartinganewbusiness,suchaslawn-mowing,pet-walking,orbaby-sitting.Howareyougoingtogetclients?Byadvertising!Writeanadvertisementthatwillmakepeoplewanttouseyourservice.Trytousewordsfromyourspellinglessoninyouradvertisement.TipsforWritinganAdvertisementBeforeyouwrite,thinkaboutthereasonsthatpeopleshoulduseyourbusiness.Doyouchargelessthanyourcompetition?Doyouhaveexperience?Areyoumorereliablethanothersinthesamebusiness?Decidewhatmakesyourbusinessthebestandfocusonthosepointsinyourad.Behonest.Customerswilluseyourbusinessagainiftheycantrustyou,sodon'tpromisetodosomethingyoucan'tdo.Youshouldalsolistaprice(orpricerange)soyourcustomerswillknowwhattoexpectbeforeyoubeginthejob.用心爱心专心116号编辑Befriendly,persuasive,andspecific.Insteadofwriting"Ihaveexperiencebaby-sittingchildrenofdifferentages,"write"Ihavebeenbaby-sittingchildrenfromtheagesof1-8forthelasttwoyears."Tellpotentialclientswhyyouarequalifiedforthejob.Didyoutakeababy-sittingclass?Ifyouaregoingtocareforpet,haveyouvolunteeredatananimalshelter?Customersneedtoknowwhytheyshouldhireyou.IV.SpeakingaboutadvertisementsaroundyouNowitistimetotalk!Thinkabouttheadvertisementsyouhaveseenandheardinyourdailylife.Sharewithyourpartnersyourexperienceswithadvertisementsaroundyou.Emergencycontraceptivepilladvertisement,StudentUnionBuilding,VUWGirlfriendmagazinebillboard,WellingtonRailwayStationSo,it'dappearthatGirlfriendmagazinehasanNZeditionnow.'Girlavailableforonly$3.50.'Sunsilkshampooadvertisement,WellingtonRailwayStation/VUWPipitea.'YourBlonde,onlybrighter'--Sunsilk,VUWPipiteaV.ReadingforformsGotopage48andreadthetextKEPPINGADVERTISERSHONESTto:cut/thesentenceintothoughtgroups,blackenthepredicative,darkentheconnectivesandunderlinealltheusefulexpressions.用心爱心专心116号编辑KEPPINGADVERTISERSHONESTOrganizations/andindividualsadvertise/becausetheywanttopersuadepeopletobehave/incertainways,forexample/tobuyacertainbrandofrice，stopspeeding/orseeamovie/attheircinema．Advertisersgotoalotoftrouble/andexpensetomakeadverts/andso/theywanttomakesure/theyachievetheirpurpos...
